Perm Fixing Agent Market Size, Share, Growth, and Industry Analysis, By Type (Type, Alkaline Type, Exothermic Type, Neutral pH Type), By Application (Home, Barbershop, and Others), Regional Forecast To 2033

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PERM FIXING AGENT MARKET OVERVIEW

The perm fixing agent market, valued at approximately USD 2.4 billion in 2024, is forecasted to grow consistently, reaching USD 2.53 billion in 2025 and ultimately hitting USD 3.7 billion by 2033, at a steady CAGR of 5.5% from 2025 to 2033.

Perm fixing agents are used in the haircare industry to help set and maintain curls or waves in hair that have been permed or chemically treated. The perm fixing agent market refers to the industry that produces and sells these products to consumers.

The market for perm fixing agents includes a wide range of products such as shampoos, conditioners, styling products, and treatments that are formulated to help maintain the structure of permed hair. These products are typically sold through various retail channels such as drugstores, supermarkets, specialty beauty stores, and online retailers. On the basis of product type, acid, alkaline, exothermic, and neutral pH type of products are available in the market. As well, the barbershop and home are the largest application sector of the industry which creates a higher demand for the perm fixing agent which is expected to increase the growth of the market with a substantial CAGR over the forecast period. 

COVID-19 IMPACT

Changing Consumer Preferences from Non- essential Goods During Pandemic

The COVID-19 pandemic has led to supply chain disruptions and manufacturing delays, which have affected the production and distribution of perm fixing agents. Additionally, with many consumers experiencing financial uncertainty, there has been a shift in consumer spending towards essential products, and some may have reduced their spending on haircare products, including perm fixing agents. However, as the marketplace has got relieved from the limitations of the pandemic, the market has been witnessing a surge in demand for the product with growing demand for haircare products.

LATEST TRENDS

A Growing Trend Towards Natural and Organic Haircare Products Spur the Market Scope

The haircare industry, including the market for perm fixing agents, is constantly evolving with new trends and developments. Product suppliers are constantly developing and using trends to meet the customers’ changing requirements. For instance, there has been a growing trend towards natural and organic haircare products, and this trend has also extended to perm fixing agents by which consumers are preferring products that are free of harsh chemicals and are gentler on their hair and scalp. Besides, multifunctional products are anticipated to propel the demand for perm fixing agents as consumers are also looking for haircare products that serve multiple functions, such as providing both curl definition and hydration. This has led to the development of perm fixing agents that also provide conditioning and moisturizing benefits which are attributed to serving the perm fixing market growth over the forecast period. 

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PERM FIXING AGENT MARKET SEGMENTATION

By Type Analysis

According to type, the market can be bifurcated into Acid Type, Alkaline Type, Exothermic Type, Neutral pH Type.

By Application Analysis

Based on application, the market can be divided into Home, Barbershop, and Others.

DRIVING FACTORS

Growing Hairstyling Fashion Industry Impact the Market Growth

The primary driving force behind the perm fixing agent market is consumer demand. As more people seek to achieve and maintain curly or wavy hair, the demand for perm fixing agents increases. As well, trends in hairstyling, including the popularity of curly and wavy hairstyles, also drive the demand for perm fixing agents by which the market is predicted to gain an exponential growth rate through growing hairstyle fashion across the globe. 

The Growth of the Haircare Industry Propel the Growth of the Market

The market is also driven by the growth of the haircare industry and the innovation in its products. Companies may develop new products or improve existing ones to better meet consumer needs. In the last few years, the demand for haircare products has increased. Consumers are looking for haircare products that are tailored to their individual needs. This has led to the augmented demand for personalized perm fixing agents, which are customized based on hair type, texture, and desired level of curl definition. These driving factors are anticipated to boost the perm fixing agent market growth all over the world. 

RESTRAINING FACTORS

Health Concerns and Competition Can Hamper the Market Expansion

The perm fixing agent market has some restraining factors which can curb the demand for the product. Health concerns are one of the biggest challenges for the hair fixing agent market. The use of chemicals in perm fixing agents has been a concern for some consumers, as they may cause scalp irritation or hair damage. This can lead to a decline in demand for such products. Also, the haircare industry is highly competitive, and perm fixing agents may face competition from other haircare products, such as hair sprays or gels that provide similar benefits.

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PERM FIXING AGENT MARKET REGIONAL INSIGHTS

Asia-Pacific Leads the Market Due to the High Demand for Haircare Products 

According to a market review, the perm fixing agent market is a global market, with demand for these products being present in many regions around the world. However, some regions may have a more significant demand for perm fixing agents than others. The Asia Pacific is expected to be a leading region. Moreover, the Asia-Pacific region is the largest market for perm fixing agents, with countries such as Japan, China, and South Korea being the major contributors to the growth of this market. This region is known for its high demand for haircare products, including those that help to achieve and maintain curly or wavy hair.

KEY INDUSTRY PLAYERS

Key Companies Use Effective Marketing Strategies to Attract More Customers 

With regard to key players, the major key companies influencing the perm fixing agent market. They have a competitive advantage due to their strong brand reputation, product innovation, wide distribution networks, effective marketing and advertising, and excellent customer service and support. These factors help them to retain their market share and stay ahead of competitors. Some of the prominent companies for instance Loreal, LAKMÉ COSMETICS, COTY INC, JOICO, L'ANZA, Matrix, Redken, Tressa, Zotos Professional are the leading companies which are accounted for the largest perm fixing agent market shares by their brand value in the international market.

List of Top Perm Fixing Agent Companies

• Loreal
• LAKMÉ COSMETICS
• COTY INC
• JOICO
• L'ANZA
• Matrix
• Redken
• Tressa
• Zotos Professional

REPORT COVERAGE

This report defines the perm fixing agent market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.