Pomegranate Juice Powder Market Size, Share, Growth, and Industry Analysis, By Type (Beverages, Health Products and Others), By Application (Commercial, Household and Others), Regional Insights and Forecast From 2025 To 2033

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POMEGRANATE JUICE POWDER MARKET OVERVIEW

The global pomegranate juice powder market size is forecasted to reach USD 0.13 billion by 2033 from USD 0.07 billion in 2024, growing at a steady CAGR of 6.2% during the forecast period.

A concentrated version of pomegranate juice that has been dried and processed to become a powder is called pomegranate juice powder. Many people use this powder as a practical and adaptable substitute for liquid pomegranate juice. It may be rehydrated and utilized for a number of purposes, such as baking, cooking, smoothies, and nutritional supplements. Pomegranate juice is well-known for having a high concentration of anthocyanins and polyphenols, two types of antioxidants. Antioxidant and anti-inflammatory qualities are two possible health advantages of these substances.

COVID-19 IMPACT

Surge in Demand Through E-Commerce Growth and Focus on Health and Wellness during Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The market for goods like pomegranate juice powder may be impacted by shifts in consumer behavior, such as a greater focus on immune-boosting products, a greater interest in health and wellbeing, and a desire for easy, shelf-stable goods. During the epidemic, there has been a greater emphasis on wellness and health, which has raised consumer demand in goods thought to be health-promoting. Given its reputation as an antioxidant, pomegranate juice may fit in with this trend. The rise of internet buying, particularly for food and beverage items, has been expedited by the pandemic. Like many other markets, the pomegranate juice powder industry can see a growth in online sales.

LATEST TRENDS

Rising Trend of Clean Label, Natural and Vegan Products to Refurbish the Market Growth

Customers still seem to choose natural ingredients and clean-label products with few chemicals. Pomegranate juice powder fits well with this trend because it is a naturally occurring and lightly processed product. Food and drink preferences have been impacted by the rising popularity of plant-based diets and vegan lifestyles. Since pomegranate juice powder is sourced from plants, it may be included into many vegan and plant-based goods.

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POMEGRANATE JUICE POWDER MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into beverages, health products and others.

Pomegranate juice powder may be added to a range of beverage and health product recipes, offering possible nutritional advantages along with flavor. Juice powder can be used to boost antioxidants and improve flavor in fruit drinks and smoothies. Pomegranate juice powder adds a naturally occurring fruity taste and perhaps antioxidant assistance to some energy drink recipes. Juice powder is frequently used as a component in liquid, powdered, and capsule forms of nutritional supplements that are meant to provide the health advantages of pomegranates. It's crucial for producers to take into account elements like the intended taste strength, solubility, and overall product formulation when adding pomegranate juice powder to drinks and health goods.

By Application

Based on application the global market can be categorized into for commercial, household and others.

Because of its adaptability, ease of use, and possible health advantages, pomegranate juice powder finds many uses in both commercial and domestic contexts. Because of its versatility, pomegranate juice powder may be used in both home and commercial kitchens for a variety of culinary and beverage applications. Because of its convenient powder form, it is simple to store, transport, and incorporate into a variety of dishes.

DRIVING FACTORS

Health Benefits and the Convenience Offered to Aggravate the Market Growth

Pomegranates are well-known for having high levels of antioxidants, including anthocyanins and polyphenols. It is thought that antioxidants might lower oxidative stress and inflammation, among other health advantages. Pomegranate juice powder could appeal to customers looking for functional meals with possible health benefits. A practical and shelf-stable substitute for liquid pomegranate juice is pomegranate juice powder. It is easier to store and transport, and it has a longer shelf life. Customers who desire the taste and health advantages of pomegranates without the perishable nature of fresh fruit or liquid juice will find it to be a sensible option as a result.

Global Culinary Influence and Versatility in Culinary Applications to Intensify the Market Growth

Powdered pomegranate juice is a flexible component that works well in a variety of culinary applications. It may be included in yoghurt, baked products, sauces, dressings, and a variety of other dishes. Its powdered form makes it simple to add a pop of pomegranate flavor to a variety of dishes. Pomegranates have been used in food for a very long time in many different civilizations worldwide. Pomegranate tastes have gained appeal because to the diversity of cuisines throughout the world, and the powder form makes incorporating them into a wide range of different foods simple.

RESTRAINING FACTORS

Nutrient Loss and Natural Sugar Content to Hold Back the Market Growth

Pomegranate juice may be heated and dehydrated during the powder-making process, which may result in some heat-sensitive nutrients such as some vitamins and enzymes being lost. The particular processing techniques employed determine the degree of nutrient retention. Pomegranate juice has a naturally occurring sugar content that is condensed in the form of powder. Even though it's the fruit's natural sugar, those with diabetes or other health conditions that require strict control over their sugar consumption should be aware of the amount of sugar in goods that include pomegranate juice powder. However, the nutrient loss and sugar content to restrict the worldwide pomegranate juice powder market growth.

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POMEGRANATE JUICE POWDER MARKET REGIONAL INSIGHTS

Europe to dominate the Market owing to Increasing Health Consciousness Among Consumers

Because of the strong demand from the food and beverage sector, Europe emerged as the largest regional pomegranate juice powder market share in 2017. Germany, France, Italy, the United Kingdom, and Spain are a few of the main nations that made significant contributions to the pomegranate industry in Europe. The area is anticipated to increase in the future as a result of rising levels of disposable income and health consciousness among consumers, particularly in developed economies like France and Germany, which will boost product demand throughout the forecast period.

KEY INDUSTRY PLAYERS

Notable Market Players Shaping the Market and Contributing in the Market Expansion

Due to their significant market influence, major market players are essential for understanding consumer preferences and industry dynamics. Because of these big companies' extensive retail networks and online platforms, customers may easily browse through an enormous variety of clothing selections. Due to their strong global presence and well-known brand, which have also strengthened customer loyalty and confidence, product adoption has increased.

List of Top Pomegranate Juice Powder Companies

• Navitas Organics (U.S.)
• FRESH HEALTHCARE (U.S.)
• AlementzDepot (U.S.)
• ZINT Nutrition (U.S.)
• Anthony's (U.S.)
• Nubeleaf (U.S.)
• Saipro Biotech Private Limited (India).

INDUSTRIAL DEVELOPMENT

June 2023: The rigorous procedure used in the creation of Nubeleaf whole food powders maintains the nutritious value and purity of the original components. Because they come from entire fruits, vegetables, and other natural sources, you can be sure you're getting all the nutrients you need in a concentrated form. This implies that consuming even a tiny quantity of nubeleaf powder might significantly improve your diet.

REPORT COVERAGE

The research provides forecasts for future market expansion in addition to a comprehensive SWOT analysis. It examines a wide range of market classifications, potential uses, and important factors that fuel the market's expansion in order to determine how the industry develops over the next several years. By considering both historical turning points and current trends, the research offers a thorough picture of the market's components and highlights potential growth prospects.