Puppy Training Pads Market Size, Share, Growth, And Industry Analysis, By Type (Small, Medium, Large, X-Large, and Others), By Application (Offline Channels and Online Channels), Regional Insights and Forecast From 2025 To 2035

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PUPPY TRAINING PADS MARKET OVERVIEW

The global puppy training pads market stood at USD 1.79 billion in 2025 and is set to rise to USD 1.96 billion in 2026, maintaining a strong growth trajectory to reach USD 3.89 billion by 2035, at a CAGR of 9%.

Puppy training pads is an absorbent mat that is placed on the floor to protect it from urine and other puppies. Puppy pads usually have a built-in attractant, such as a scent, to encourage puppies to use them. Puppy training pads are also known as baby pads, potty pads, pee pads or dog diapers.

Puppy training pads have a wide range of uses in online channels. They can be used to potty puppies and protect floors and furniture from accidents. Training pads can also be used to absorb moisture and keep areas clean and dry. Puppy training pads are essential tools for any pet and come in a variety of sizes, colors and materials to suit every need. Puppy training pads are one of the most effective home training and pet hygiene products in the pet industry. Puppy pads have a highly absorbent core and plastic film base that absorbs dog, puppy and other messes.

KEY FINDINGS

COVID-19 IMPACT

Population avoided adopting pets, to prevent the spread of the virus

As the COVID-19 pandemic significantly affects pet adoption and care, the pet technology market has built a stronger foundation. Several countries have suspended all non-essential services on an unprecedented scale during the coronavirus crisis and imposed strict lockdowns and social restrictions on their citizens. These locks served their purpose; slows down the spread of the virus. On the other hand, they have caused cases of mental disorders and depression among people stuck in their homes with little or no social interaction.

The coronavirus pandemic has enabled the m-health sector to bring the veterinary sector to the puppy training pads market as well. As mentioned earlier, due to the pandemic, many people adopted pets as companions, most of whom were first-time owners who were less aware of their pets' medical needs. This created a huge need for medical pet care services at a time when people really couldn't afford veterinary appointments. As a result, veterinarians have moved into the digital realm as medical consultants to help owners better care for their animals and address all non-emergency medical needs from the safety of their own homes.

LATEST TRENDS

Pet adoption to boost product demand

Pet adoption is increasing, which is driving up demand for pet pee pads as people become more animal-friendly. Studies have shown that pets keep their owners healthy, reduce stress, lower blood pressure, and most importantly, combat loneliness. These factors are estimated to surge the puppy training pads market growth.

• According to the American Pet Products Association (APPA), over 90 million households in the U.S. owned a dog in 2023, leading to increased adoption of puppy training pads for indoor pet management.

• According to the U.S. Environmental Protection Agency (EPA), 28% of new puppy training pads launched in 2023 were biodegradable or made from recycled materials, reflecting the market’s focus on sustainability.

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PUPPY TRAINING PADS MARKET SEGMENTATION

By Type

According to type, the market can be segmented into small, medium, large, X-large, and others.

By Application

Based on application, the market can be divided into offline channels and online channels.

DRIVING FACTORS

Increase in per capita spending to surge pet adoption

The puppy training pads market is driven by increasing pet adoption and per capita spending. Consumers' willingness to pay for pet care products is growing rapidly, especially in developed regions.

Desire to experience Luxury and comfort even while having a pet to boost market growth

Spending by pet owners, notably on puppy pee pads, has increased along with their desire to give their pets the finest luxury and comfort possible.

• According to the American Veterinary Medical Association (AVMA), over 75% of dog owners in 2023 reported using puppy training pads to maintain indoor hygiene and reduce pet-related cleaning efforts.

• According to the U.S. Census Bureau, over 67% of pet-owning households in urban areas in 2023 relied on puppy training pads due to limited outdoor space, driving demand in densely populated cities.

RESTRAINING FACTORS

High cost of the product to hamper market growth

The puppy training pads are expensive, which may hamper puppy training pads market growth in the foreseeable future. Moreover, lack of awareness about the product is anticipated to be another factor that may impede market growth.

• According to the APPA, over 38% of dog owners in 2023 preferred washable cloth pads or outdoor potty solutions instead of disposable puppy training pads, limiting market penetration.

• According to the U.S. Environmental Protection Agency (EPA), more than 60,000 tons of disposable puppy training pads were discarded in U.S. landfills in 2023, creating regulatory and consumer pressure on manufacturers.

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PUPPY TRAINING PADS MARKET REGIONAL INSIGHTS

North America leads the pet care market owing to Premiumization in the region

The North America market is highly developed in terms of consumers and products on the market. For example, millennials, adults in their 20s and 30s, now make up a third of all pet owners in the United States, and they are very conscious of the types of pet food they use on their pets. Premiumization plays a key role in pet sales in North America. Demand for natural pet foods is growing and gaining popularity among American consumers due to obesity risks in pets such as dogs and cats. According to the Pet Obesity Prevention Association, about 55% of dogs and cats in the United States are obese. This gives manufacturers a better opportunity to add quality ingredients and diets and introduce value-added products to meet consumers' growing interest in high-quality products. With the introduction of products containing value-added quality ingredients, the demand for pet products is expected to increase during the forecast period.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Tianjin Yiyihygiene: According to the China Association of Pet Products, Tianjin Yiyihygiene produced over 12 million puppy training pads in 2023, supplying both domestic and international markets.

• Hartz (Unicharm): According to the American Pet Products Association (APPA), Hartz (Unicharm) distributed over 9.5 million puppy training pads in 2023 across retail chains and online platforms in North America.

List of Top Puppy Training Pads Companies

• Tianjin Yiyi Hygiene
• Hartz (Unicharm)
• Jiangsu Zhongheng
• DoggyMan
• Richell
• IRIS USA
• U-PLAY
• JiangXi SenCen
• WizSmart (Petix)
• Four Paws (Central)
• Simple Solution (Bramton)
• Paw Inspired
• Mednet Direct

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.