School Uniform Market Size, Share, Growth, and Industry Analysis, By Type (Sportswear, Suits, Traditional Uniforms, Other), By Application (Primary School, Middle/Senior High School, College) and Regional Insights and Forecast to 2031

Updated On: 29 April 2024

SCHOOL UNIFORM MARKET REPORT OVERVIEW

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The global School uniform market size was USD 19630 million in 2019 and the market is projected to touch USD 32320 million by 2026, exhibiting a CAGR of 7.3% during the forecast period.

Students who attend a certain educational institution are required to wear uniforms. The principal aim of school uniforms is to establish a school culture that prioritises inclusion and equality by developing a sense of togetherness and belonging among pupils. Furthermore, uniforms can lessen the visibility of socioeconomic distinctions in students' wardrobe choices, reducing the possibility of bullying or social exclusion due to differences in style or financial standing. Because they save kids the trouble of having to decide what to wear every day, school uniforms also make getting ready for school easier. Furthermore, because students are required to follow a dress code, they can foster a feeling of professionalism and discipline. All things considered, school uniforms are a representation of equality, discipline, and identity.

The market for school uniforms has grown steadily over the years as a result of a number of factors, such as the expanding worldwide population, greater public awareness of the advantages of uniforms, and rising demand for high-quality, reasonably priced school supplies. The growing number of students enrolling in educational institutions throughout the globe is one of the main factors propelling the growth of the school uniform market. The market is expanding as a result of rising demand for school uniforms brought driven by population growth. Furthermore, the benefits of school uniforms are becoming more widely recognised. These benefits include elevating students' feeling of equality, developing a sense of belonging, and lessening peer pressure about attire. Parents and schools are starting to realise these advantages and are thus more willing to spend money on school uniforms. Furthermore, a number of manufacturers and shops are now offering a broad variety of uniform solutions to fulfil the various demands of students, making the school uniform market more competitive. School uniforms are now more cosy, robust, and fashionable due to design, material, and technological advancements spurred by this competition.

COVID-19 Impact: Market Growth Hampered By Pandemic Due to Closure of Schools

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The market for school uniforms has suffered as a result of COVID-19. Due to the pandemic's extensive effects on educational systems throughout the globe, a growing number of schools have switched to remote learning, which eliminates the necessity for traditional school uniforms. When their kids are learning at home, parents are less likely to buy new uniforms, which lowers demand. The demand for uniforms has also been further suppressed by the financial difficulties and job losses that families are facing. Sales have also been hampered by limits on in-person shopping and store closures. The demand for school uniforms may slowly rebound when classes reopen, but the market's long-term effects are yet unknown.

LATEST TRENDS

"Shift towards Eco-Friendly and Sustainable Materials to Drive Market Growth"

The school uniform business has seen several changes in recent years, reflecting both the expansion of fashion and the shifting desires of parents and students. One significant trend is the move towards sustainable and environmentally friendly materials. Manufacturers of school and other institutional uniforms are increasingly turning to eco-friendly materials like organic cotton and recycled polyester as buyers become more aware of the impact their purchases have on the environment. Another reason influencing this trend is the growing need for clothing that is cosy, durable, and easy to maintain. In the school uniform market, another trend is tailoring uniforms to reflect the unique qualities of each institutions. This might entail incorporating school colours, logos, and other branding elements into the uniform's style. Lastly, the ease with which parents may now purchase school uniforms is a result of the proliferation of online shopping platforms, many of which provide straightforward online purchasing and delivery options. This has also led to an increase in the number of merchants selling uniforms, giving schools more options.

SCHOOL UNIFORM MARKET SEGMENTATION

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By Type

Based on type the global market can be categorized into Sportswear, Suits, Traditional Uniforms, Other.

• Sportswear: This type of school uniform is made for athletics and physical education. It consists of things like shoes, T-shirts, sweatpants and sports shorts.

• Suits: This type of uniform includes things like dress shirts, ties, blazers, and dress shoes, which is frequently connected to private or elite institutions.

•  Traditional Uniforms: Traditional Uniforms often consists of pleated skirts, button-up shirts, ties and blazers for female students, and dress slacks, button-up shirts, ties and blazers for male students.

• Others: Items such as chef aprons, medical scrubs and airline uniforms may fall under this category.

By Application

Based on application the global market can be categorized into Primary School, Middle/Senior High School, and College.

• Primary School: Primary school uniforms are often straightforward and useful. In order to promote a sense of pride and community among the students, the colours and designs of the uniforms are frequently selected to mirror the school's colours or logo. Primary school uniforms are made to be both comfortable and long-lasting because young students are frequently energetic and fun.

• Middle/Senior High School: At middle and senior high schools, students wear more structured, official school uniforms. They frequently include a dress shirt or blouse, tie, pants, or skirt, and blazer. The uniforms' style and colour may change based on the school's customs or rules.

•  College: College uniforms are often less formal and less frequent compared to elementary and secondary schools. While some universities may have dress standards dictating what kinds of clothes or styles are acceptable, these are often less restrictive than those of conventional school uniforms.

DRIVING FACTORS

"Influence of Social Norms and Cultural Expectations to Boost the Market Growth"

One of the main driving factors for the school uniform market growth is the impact of social conventions and cultural expectations. Wearing a uniform is considered as a sign of equality, discipline, and cohesion among students in many nations. It develops a feeling of pride in one's school and a sense of identification and belonging within the school community. Because of this, the desire to follow certain social standards and preserve the customs that go along with them frequently fuels the demand for school uniforms. The demand for school uniforms is not solely driven by financial factors. Buying school uniforms is often a more affordable alternative for families than buying separate school-appropriate clothing. The long-lasting and robust design of uniforms helps to minimise the need for regular changes. Furthermore, schools could establish contracts with particular vendors or provide financial aid to families in order to make uniform purchases more appealing.

"Advances in Textile Technology to Expand the Market"

Technological developments in textiles and manufacturing have also affected the market for school uniforms. Uniform comfort, durability, and ease of maintenance have all increased because to new materials and production processes. For example, using anti-microbial treatments and moisture-wicking materials can help keep pupils healthy and comfortable during the school day.  Even though school uniforms are meant to be functional and long-lasting, fashion trends can nonetheless have an impact on their appearance and design. Like any other kind of apparel, school uniform designs are subject to change throughout time to incorporate the newest styles in accessories, colours, and cuts. It is imperative for manufacturers and merchants operating in the school uniform industry to stay abreast of current developments.

RESTRAINING FACTORS

"High Costs of Uniforms to Impede Market Growth"

One of the main challenges is the cost of wearing uniforms. Many families may find the cost of uniforms to be unaffordable, especially those with many children enrolled in the same school. Families with low incomes would find this particularly challenging since they might have to decide between buying uniforms and other necessities. Schools do occasionally offer financial help or subsidies for uniforms, however this is not usually the case. The cost of uniforms might be a significant barrier to entry for families, which could limit the growth of the school uniform market.

SCHOOL UNIFORM MARKET REGIONAL INSIGHTS

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"North America to Dominate the Market due to Presence of a Large Consumer Base"

The market is segmented into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

North America has emerged as the most dominant region in the global School uniform market share especially, the U.S. and Canada. The wearing of school uniforms is a long-standing custom in several nations, with many private and public schools forcing pupils to wear them. Over time, there has been a consistent rise in demand for school uniforms in the United States. This rise in popularity may be ascribed to a number of things, such as the need for more safety and security in educational institutions and the idea that wearing uniforms helps pupils feel more equal and less distracted.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The School uniform market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in School uniform, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• LT Apparel Group (U.S.)
• Elder Manufacturing Company (U.S.)
• Tombow (U.S.)
• Williamson Dickie (U.S.)
• Louis Long (U.S.)
• Eddie Bauer (U.S.)
• EAST BOY (Japan)

INDUSTRIAL DEVELOPMENT

July 2023: A school uniform collection made of Pique fabric in a stunning rainbow of sixteen colours was introduced by Primary Clothing. Pique is a woven fabric that is incredibly light and breathable, which contributes to its comfort. It is made of recycled polyester and combed cotton and goes through a unique washing procedure to give it greater softness and resistance to pilling and colour fading.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.