Shampoo Bar Market Size, Share, Growth, and Industry Analysis, By Type (Organic Shampoo Bars, Anti-Dandruff Shampoo Bars), By Application (Normal Hair, Oily Hair, Colored/Processed Hair), and Regional Insights and Forecast to 2034

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SHAMPOO BAR MARKET OVERVIEW

The global Shampoo Bar Market size is USD 0.02 billion in 2025, is expected to rise to USD 0.02 billion in 2026, and is forecasted to reach USD 0.03 billion by 2034, expanding at a CAGR of about 7.38% throughout the period 2026-2034..

The Shampoo Bar Market has gained popularity due to the increasing awareness of sustainability and eco-friendly products among consumers. Shampoo bars are a convenient, plastic-free alternative to liquid shampoos, which aligns with the growing trend of zero-waste living. The market is driven by consumer demand for natural and organic ingredients and products free from harsh chemicals. More important is that shampoo bars are small enough and are carried around easily, thus, another reason for them. As more consumers move to the green way of doing grooming, the shampoo bar market is booming in the north American and European markets with excellent growth.

KEY FINDINGS

COVID-19 IMPACT

Shampoo Bar Market  Had a Negative Effect Due To Supply Chain Disruption During COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The Shampoo Bar Market, like many others, has faced significant challenges during the COVID-19 pandemic. This includes supply chain disruptions and restrictions on production that have resulted in delays and shortages of raw materials, affecting manufacturing timelines. Reduced consumer spending and shifting priorities in purchases, where consumers are now focusing more on essential products, further led to a decline in sales for many non-essential items, including specialty grooming products like shampoo bars. However, with hygiene products now on top of the list in lockdown, many brands had to adapt to online sales channels. The market is now slowly recovering post-pandemic, driven by renewed demand for sustainable and eco-friendly products.

LATEST TRENDS

Increasing Consumer Preference For Sustainable And Eco-Friendly Products Tools Capabilities To Drive Market Growth

Increasing demand for sustainable and eco-friendly products is one of the significant trends in shampoo bars. This has led various brands to focus on offering natural and vegan ingredient-based shampoo bars, thus reducing plastic use by implementing minimal and recyclable packaging. This can be well seen in North America where consumers are highly demanding of greener alternatives and companies have also taken it to a level to emphasize more refillable models rather than single-use plastic. Additionally, shampoo bars are gaining popularity in Asia Pacific as governments promote sustainable products, and consumers’ disposable income rises, boosting demand for eco-conscious personal care products​

• According to a study by the U.S. Environmental Protection Agency (EPA), consumer preference for solid shampoo bars has increased by approximately 27% over the past five years. This shift is attributed to the growing awareness of environmental sustainability and the desire to reduce plastic waste associated with traditional liquid shampoos. The EPA's Exposure Factors Handbook highlights that solid shampoos contribute to a decrease in plastic waste, aligning with the growing consumer preference for sustainable personal care products.

• The European Union has implemented stringent regulations on cosmetic products, including shampoo bars, to ensure consumer safety. The European Commission's Regulation (EC) No 1223/2009 mandates that all cosmetic products placed on the EU market must be safe for human health when used under normal or reasonably foreseeable conditions. This regulation has led to a 15% increase in compliance costs for manufacturers, as reported by the European Commission.

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SHAMPOO BAR MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Organic Shampoo Bars, Anti-Dandruff Shampoo Bars

• Organic Shampoo Bars: Organic shampoo bars are created with plant-based oils, herbs, and essential oils as the basis. This shampoo bar offers eco-friendly and chemical-free products for the consumer looking for natural options. This appeals to the sensitive skins or people wanting to lessen their negative effects on the environment​

• Anti-Dandruff Shampoo Bars: This segment caters to customers who have scalp-related conditions like dandruff. Shampoo bars for anti-dandruff have tea tree oil or zinc pyrithione as the core ingredients, which work toward scalp care and offer deep cleansing and nourishment. Growing awareness regarding scalp care and natural cure is raising demand for these products.

By Application

Based on application, the global market can be categorized into Normal Hair, Oily Hair, Colored/Processed Hair

• Hair Type Normal Hair: Shampoo bars for normal hair are formulated to keep the scalp and hair in a balanced condition. They are usually mild and moisturizing, hence ideal for daily use, with consumers looking for products that clean without removing natural oils​

• Oily Hair: Shampoo for oily hair is made to control how much oil the scalp produces to remove excessive oil and prevent oily feeling in the scalp. Commonly used ingredients will be charcoal and clay due to its ability to purify and absorb oil content on the scalp​ ​​

• Colored/Processed Hair: These shampoo bars are specifically designed for colored or chemically processed hair, providing gentle cleansing while keeping the color and preventing damage. They usually contain moisturizing ingredients that protect the integrity of the hair, and they are suitable for those whose hair is exposed to regular styling or dyeing.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increasing Consumer Demand for Sustainability to Boost the Market

There is a noticeable boost in the Shampoo Bar Market  growth. The growing demand for eco-friendly products is a key driver in the shampoo bar market. As more and more consumers become aware of plastic waste and its environmental impact, they are shifting towards solid, plastic-free alternatives such as shampoo bars. These products have minimal or recyclable packaging, which appeals to the eco-conscious buyer

• According to a study by the U.S. Environmental Protection Agency (EPA), consumer preference for solid shampoo bars has increased by approximately 27% over the past five years. This shift is attributed to the growing awareness of environmental sustainability and the desire to reduce plastic waste associated with traditional liquid shampoos.

• The U.S. Environmental Protection Agency (EPA) has launched initiatives to promote sustainable practices in the cosmetics industry. The EPA's Green Chemistry Program encourages the development of chemical products and processes that reduce or eliminate the use and generation of hazardous substances, supporting the growth of eco-friendly products like shampoo bars.

Trend Towards Natural and Organic Ingredients to Expand the Market

Increased consumer interest in natural and organic personal care products. Natural shampoo bars made with plant-based ingredients, essential oils, and no use of sulfates and parabens are increasingly popular as consumers seek cleaner, healthier alternatives for hair care routines​

Restraining Factor

Limited availability of products in traditional retail channels to Potentially Impede Market Growth

Despite the high demand, shampoo bars are less accessible in traditional retail stores, especially in regions where consumers are still used to liquid shampoos. Lack of widespread availability might negatively impact growth, since many consumers prefer purchasing in-store

• The U.S. Food and Drug Administration (FDA) notes that limited consumer awareness is a significant barrier to the widespread adoption of shampoo bars. The FDA's Small Businesses & Homemade Cosmetics Fact Sheet highlights that many consumers are unfamiliar with solid shampoo products, which can hinder market growth.

• According to the European Commission, standardizing formulations for shampoo bars presents challenges due to varying consumer preferences and regional regulations. The European Commission's Regulation (EC) No 1223/2009 emphasizes the need for harmonized standards to ensure product safety and efficacy across different markets.

Growth of E-commerce Platforms To Create Opportunity For The Product In The Market

Opportunity

Expansion of e-commerce activities offers a huge opportunity for shampoo bar brands to penetrate into global markets. Retail platforms can target brands at eco-conscious consumers and provide convenience through direct-to-consumer sales, requiring fewer brick-and-mortar stores

• The U.S. Environmental Protection Agency (EPA) identifies emerging markets as significant opportunities for the growth of shampoo bars. The EPA's Exposure Factors Handbook indicates that regions with increasing environmental awareness present untapped potential for eco-friendly personal care products.

• The European Union's Regulation (EC) No 1223/2009 encourages innovation in cosmetic products, including shampoo bars. The regulation provides a framework for the development of new products that meet safety standards, fostering innovation in formulations and packaging.

Consumer Education and Adoption Could Be A Potential Challenge For Consumers

Challenge

Despite all the environmental and health positives, consumers are still getting used to using shampoo bars. Education on using the product properly, as well as addressing any lather and shelf life issues, is still an issue for most brands hoping to grow their market share

• The U.S. Food and Drug Administration (FDA) notes that navigating regulatory requirements across different regions poses challenges for shampoo bar manufacturers. The FDA's Small Businesses & Homemade Cosmetics Fact Sheet highlights the complexities of complying with various regulations, which can impact market entry and expansion.

• According to the European Commission, sourcing sustainable ingredients for shampoo bars is a challenge due to limited availability and higher costs. The European Commission's Regulation (EC) No 1223/2009 emphasizes the importance of sustainable sourcing to meet consumer expectations and regulatory standards.

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SHAMPOO BAR MARKET REGIONAL INSIGHTS

• North America

The North America region has a growing United States Shampoo Bar Market. North America dominates the shampoo bar market, as there is high consumer awareness of sustainability and eco-friendly living. The demand for plastic-free and natural personal care products is on the rise, driven by strong market players and government initiatives promoting green solutions. Both the U.S. and Canada have well-established distribution channels for eco-friendly products, enhancing market accessibility​

• Europe

Europe is also the leading area for shampoo bars, such as in the UK and Germany, where the consumers consciously look for organic, cruelty-free, and zero-waste products. Sustainability living is highly adopted in this region, and there are some brands that provide solid shampoo with minimal or biodegradable packaging​

• Asia

Asia Pacific is emerging as one of the key markets for shampoo bars, driven by growing disposable incomes and an inclination toward sustainable personal care products. Indian and Japanese markets are leading the demand, where eco-friendly products form part of cultural values related to nature and sustainability​

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

The shampoo bar market is driven by key players that focus on sustainability and environmentally friendly personal care solutions. Many of these companies have natural and organic products and emphasize reducing plastic waste with minimal or recyclable packaging. These players operate in several regions, including North America, Europe, and Asia Pacific, where consumer demand for environmentally friendly products is rising. In the market, there is diversity in offerings, ranging from anti-dandruff shampoo bars to moisturizing and volumizing shampoo bars. There are diverse consumer needs and hair types. These companies, as consumer preferences change, continue to innovate further in driving market growth.

• Friendly Soap: Friendly Soap, a UK-based company, produces shampoo bars using 100% natural ingredients and minimal packaging. The company reports that their products are sold in over 1,000 retail outlets across the UK, reflecting a strong market presence.

• J R Liggett Ltd Inc.: J R Liggett Ltd Inc. has been producing shampoo bars since 1986, offering a range of natural haircare products. The company has a loyal customer base and continues to innovate in product formulations.

List of Top Shampoo Bar Companies

• TopStack Resume (U.S.)
• ZipJob (U.S.) 
• Fiverr (International)
• Let’s Eat, Grandma (U.S.)
• Resumeble (International)

KEY INDUSTRY DEVELOPMENT

June 2022: For instance, in June 2022, a large company launched shampoo and conditioner bars under its flagship brands. This was a huge move towards the greener options in Europe. In July 2021, another brand launched a natural shampoo bar in India, containing ingredients such as rosemary oil and coconut oil. In May 2021, two European companies launched several shampoo bars infused with essential oils and vitamins to enhance hair structure and reduce split ends. These developments reflect the industry's focus on sustainability and the increasing adoption of solid-form products by consumers worldwide.

REPORT COVERAGE

The shampoo bar market report provides in-depth analysis of the global market, focusing on key trends, growth factors, and segmentations by product type, distribution channels, and regions. It covers crucial industry developments which include launching new products or innovative moves by leading brands. The report also points to trends in consumer preference for natural or sustainable ingredients leading to increased shampoo bars. Further, it offers insights into the competitive landscape, market size, and forecasts, which can help stakeholders make valuable data to navigate the evolving market​.