Shapewear (Foundation Garments) Market Size, Share, Growth, And Industry Analysis, By Type (Shaping, Motion and Medical care), By Application (Male and Female), Regional Insights, and Forecast 2024 To 2031

Updated On: 22 April 2024

Shapewear (Foundation Garments) Market Report Overview

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The global shapewear (foundation garments) market size was USD 5143.2 million in 2022 and is expected to reach USD 7448.12 million in 2031 at a CAGR of 4.2% during the forecast period.

Shapewear, also known as foundation garments or compression undergarments, refers to a type of clothing that is designed to shape and contour the body. It is typically made of elasticized fabrics or materials that provide compression and support to different areas of the body, such as the waist, abdomen, hips, thighs, and buttocks.

The primary purpose of shapewear is to create a smoother and more streamlined silhouette by compressing and shaping specific areas of the body. It can help in achieving a more defined waistline, minimizing bulges and lines, and creating a slimmer appearance. Shapewear is often worn underneath clothing to enhance the overall fit and look of outfits, particularly for special occasions or when a more polished appearance is desired.

COVID-19 Impact: Pandemic Hamper the Demand of Shapewear (Foundation Garments) to Market Growth

The global Covid-19 pandemic has been unprecedented and staggering, with the shapewear (foundation garments) market experiencing Higher than anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

The COVID-19 pandemic has had both positive and negative impacts on the shapewear industry. Increased Online Sales: With physical retail stores temporarily closed or operating with restrictions during lockdowns and social distancing measures, consumers turned to online shopping. This led to a surge in online sales of shapewear as people sought to enhance their appearance and maintain a sense of normalcy while staying at home. The closure of social events, parties, and gatherings due to the pandemic led to a decreased demand for shapewear. With fewer occasions to dress up and the shift towards more casual and comfortable clothing, the need for shapewear decreased significantly.

Latest Trends

"Seamless and Invisible Designs Will Increase Market Growth   "

The demand for shapewear that is discreet and seamless under clothing has been growing. Manufacturers are focusing on creating garments with smooth edges, minimal seams, and innovative fabric technologies to provide shaping and support without visible lines or bulges.

Shapewear (Foundation Garments) Market Segmentation

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• By Type Analysis

According to type, the shapewear (foundation garments) market can be segmented into shaping, motion, and medical care.

In terms of type, shaping is anticipated to be the largest segment during the forecast period.  

• By Application Analysis

Based on application, the shapewear (foundation garments) market can be male and female.

In terms of application, the male market is projected to hold a shapewear (foundation garments) market share through 2028.

Driving Factors

"Body Confidence, Fashion and Styling Will Boost Market Growth "

 Shapewear allows individuals to enhance their body shape, smooth out lines, and create a more streamlined silhouette. The desire to feel confident and look their best motivates many people to incorporate shapewear into their wardrobe. Shapewear helps individuals achieve a desired look or fit with their clothing. It can provide added support and contouring, ensuring a better fit for outfits, especially for form-fitting or structured garments like dresses, gowns, or tailored clothing.

"Special Occasions and Postpartum and Post-Surgical Support Will Fuel Market Growth  "

Shapewear is often associated with special events, such as weddings, parties, or formal gatherings. Individuals may choose to wear shapewear to enhance their appearance and feel more confident on these occasions. Shapewear can provide support and compression to aid in the recovery process after childbirth or certain surgical procedures. It helps to shape and support the abdomen and other areas, providing comfort and promoting healing.

Restraining Factors

"Comfort and Discomfort Will Limit Market Growth "

Shapewear can sometimes be restrictive or uncomfortable to wear for extended periods, especially if it is too tight or doesn't fit properly. The compression and shaping effects may not be well-suited for everyone's preferences or body types. Some individuals may find the sensation of wearing shapewear restrictive or unpleasant, limiting their willingness to use it.

Shapewear (Foundation Garments) Market Regional Insights

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"The North America Region will Dominate Market Due to Strong Demand of Fashion Industry "

North America, particularly in the United States and Canada, shapewear is widely embraced, especially in the fashion industry and for special events like weddings and red-carpet appearances. There has been a recent shift towards inclusive sizing and body positivity, with a greater emphasis on diverse body shapes and sizes in shapewear offerings. The demand for seamless and invisible shapewear that provides a smooth and natural look under clothing is significant.

In Europe, shapewear is popular in many countries, including the United Kingdom, Germany, France, and Spain. European consumers often prioritize high-quality fabrics, comfort, and functionality in their shapewear choices. Sustainable and ethical shapewear options are gaining traction in Europe, aligning with the region's focus on environmentally friendly practices.

Key Industry Players

"Adoption Recycling Services by Key Players Influencing Market Development"

The top key players in the shapewear (foundation garments) market are Hanesbrands Inc., Victoria's Secret, Wonderbra, Frederick's of Hollywood, Ultimo, Spanx. Most of the top players hold the shapewear (foundation garments) market share. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the shapewear (foundation garments) market growth in the competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession of market shares by the key players stimulates the shapewear (foundation garments) market.  

List of Market Players Profiled

• Hanesbrands Inc. (U.S.) 
• Victoria's Secret (U.S.)
• Wonderbra (Canada)
• Frederick's of Hollywood (U.S.)
• Ultimo (UK.)
• Spanx (U.S.)
• Maidenform (U.S.)
• Miss Mary Of Sweden (Sweden)
• Charnos (UK.)
• Gracewell (China)
• Wacoal (Japan)
• Aimer (China)
• Triumph (Switzerland)
• Hengyuanxiang Group (China)
• Hodo (China)
• Bras N Things (Australia)
• Figleaves (UK.)

Report Coverage

This report examines an understanding of the shapewear (foundation garments) market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.