Sports Nutrition & Food Supplements Market Size, Share, Growth and Industry Analysis By Type (Performance Enhancers, Metabolic/Fat Burners, Muscle Builders, Meal Replacements, Weight Gainers and Energy Formulas Solid), By Application (Powder, Tablet and Ready-to-Drink Formats), Regional Insights and Forecast From 2025 To 2035

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SPORTS NUTRITION AND FOOD SUPPLEMENTS MARKET OVERVIEW

The global sports nutrition & food supplements market was valued at USD 8.55 billion in 2025 and is expected to grow to USD 8.84 billion in 2026, reaching USD 11.85 billion by 2035, with a projected CAGR of 3.3% from 2025 to 2035.

Sports nutrition is the study and use of dietary and nutritional methods to support physical activity, exercise, and athletic performance. For athletes and other active people, it focuses on giving the body the proper nutrients in the proper amounts to maximize energy levels, healing, and general health. On the other hand, food supplements are goods created to support a diet and offer vital nutrients that may be absent or challenging to obtain through regular food intake.

Vitamins, minerals, amino acids, protein powders, creatine, and a variety of other compounds can be found in these supplements. They are employed to improve performance, facilitate recuperation, and support certain fitness objectives. Before adding any dietary supplements or sports nutrition to your diet, it's important to speak with a medical expert or a qualified dietitian to make sure they are safe and appropriate for your particular needs and goals.

KEY FINDINGS

COVID-19 IMPACT

Industry Shutdown Causes Market Distortion

The global COVID-19 pandemic has been unprecedented and staggering, with sports nutrition & food supplements industry experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 epidemic caused problems for food companies like volatile markets, a drop in customer confidence, and difficulties with import and export transactions. Markets were shut down and people stayed at home due to the lockdown. However, this sudden demand disrupted the entire market because the necessary materials were not readily available. In addition to having an immediate influence on markets, supply chains, supply and demand, and all of these other things, it also had a financial impact on the markets for food and beverages. Food manufacturers are concentrating on safeguarding their personnel, business processes, and supply chains to deal with this severe scenario. The pandemic impacted the industry dynamics, forcing organizations to revamp their entire operation structures to maintain stability amid the disruptions. Aside from that, the companies' business operations have been affected by the outbreak, which has an effect on the overall beverages industry. This has partially impacted the sports nutrition & food supplements industry.

LATEST TRENDS

Plant-Based Product to Boost the Market Growth

Plant-based products in the sports nutrition & food supplements industry were experiencing significant growth and gaining popularity among consumers. Consumers are consuming more plant-based foods for health benefits like lowering cholesterol, controlling weight, and enhancing general wellbeing. Consumers' worries about animal welfare and the effects of animal agriculture on the environment are reflected in the transition to plant-based products. As an effective substitute for animal-based proteins for muscle rehabilitation and performance enhancement, plant-based protein sources like pea, hemp, rice, and soy have gained popularity. Some plant-based compounds, including probiotics and prebiotics, are linked to better digestive health, which is crucial for athletes and those who are physically active. Thus, during the forecast period, the aforementioned factors are anticipated to fuel market growth. The global market will benefit from these factors. Thus, a key trend that is opening up potential for the industry to grow is the growing demand for plant-based product. These new developments are mostly to blame for the market's overall growth.

• According to the World Health Organization (WHO), over 1.4 billion adults worldwide engage in regular physical activity as of 2022, driving a consistent rise in demand for sports nutrition products.

• As per the International Health, Racquet & Sportsclub Association (IHRSA), more than 64 million Americans held gym memberships in 2021, increasing the consumption of protein powders, energy drinks, and nutritional supplements.

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SPORTS NUTRITION AND FOOD SUPPLEMENTS MARKET SEGMENTATION

By Type

Based on type, the market is classified into Performance Enhancers, Metabolic/Fat Burners, Muscle Builders, Meal Replacements, Weight Gainers and Energy Formulas Solid.

By Application

Based on the market is categorized into Powder, Tablet and Ready-to-Drink Formats.

DRIVING FACTORS

Health and Fitness that Give the Market Extra Boost

The growing awareness of health and fitness has been a significant driver in the sports nutrition & food supplements industry. The demand for goods that can help people achieve their fitness goals is rising as people pay more attention to their overall health and want to improve their athletic ability. Consumers are now better knowledgeable about the value of a balanced diet for physical fitness, muscular rehabilitation, and general wellness. This knowledge has caused a change in lifestyle choices, with many people focusing on balanced diets and regular exercise regimens. The need for sports nutrition and food supplements has also increased due to the rising popularity of fitness trends, gym memberships, and participation in sports and endurance competitions. As a result, the growth, and the increasing demand for health and fitness will boost the industry. It will contribute to the expansion of the food and beverages industry and it will improve the overall sports nutrition & food supplements market growth.

Personalized Nutrition Solutions to Encourage Market Expansion

The rising demand for personalized nutrition solutions is a significant driving factor in the sports nutrition & food supplements industry. Consumers are increasingly looking for products tailored to their specific needs, preferences, and fitness goals. Personalized nutrition offers several advantages, including better performance, improved recovery, and enhanced overall health. Advancements in technology, such as DNA testing and wearable devices, have made it easier for individuals to understand their unique nutritional requirements. This has led to a growing trend of personalized nutrition plans and customized sports supplements to meet the specific demands of athletes, fitness enthusiasts, and active individuals. Over the course of the forecast period, the market is anticipated to grow as a result of all these advanced features. As a result, these factors are collectively promoting market expansion, increasing company revenues. As a result, above mentioned factors will help the market to boost.

• According to the U.S. Department of Agriculture (USDA), protein consumption in the U.S. grew by 9% between 2018 and 2022, boosting the demand for protein-based supplements in the sports nutrition industry.

• The European Food Safety Authority (EFSA) reported that over 60% of European athletes use dietary supplements regularly, supporting strong product penetration across competitive and recreational sports.

RESTRAINING FACTORS

High Cost to Impede Market Expansion

The market is being hampered by excessive costs. The cost of food supplements and sports nutrition can make them unaffordable for some users. This prevented the market from growing. This may be a significant issue limiting market expansion. If this problem is fixed, the market will start to grow right away.

• According to the U.S. Food and Drug Administration (FDA), nearly 750 dietary supplement-related adverse event cases were reported in 2021, raising consumer concerns about product safety and limiting adoption.

• As per the World Anti-Doping Agency (WADA), around 15% of supplement samples tested in 2020 contained prohibited substances, creating trust issues among professional athletes and restricting wider usage.

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SPORTS NUTRITION AND FOOD SUPPLEMENTS MARKET REGIONAL INSIGHTS

North America Dominating the Market Across the Globe

The market for sports nutrition & food supplements is in North America has benefited from the region's expanding industrial development, and various driving factors which has increased the potential sectors as this region is the largest user of the product. The key factor driving the growth of the sports nutrition & food supplements market share is the growing demand of product in powder, tablet and ready-to-drink formats is one of the major reasons to drive the market. Rapid urbanization developments will further boost the overall market.

KEY INDUSTRY PLAYERS

Leading Manufacturers to Boost Product Demand

Study includes information on the market players and where they stand within the sector. Data is being collected and made available through proper research, mergers, technical advancement, growing production facilities, and cooperation. The study on materials offers details on manufacturers, regions, types, applications, sales channels, distributors, traders, dealers, research findings, and more.

• Red Bull: According to market associations, Red Bull sold over 9.8 billion cans globally in 2021, with a significant share attributed to its sports and energy drink segment.

• Monster Beverage: As per trade data, Monster Beverage distributed products in over 140 countries by 2022, strengthening its global footprint in the sports nutrition and energy supplement category.

List of Top Sports Nutrition and Food Supplements Companies

• Abbott Laboratories
• Red Bull
• Monster Beverage
• Glanbia Group
• GNC Holdings
• Abbott Laboratories
• GlaxoSmithKline (GSK)
• Clif Bar
• Coca- Cola
• Glanbia
• PepsiCo

REPORT COVERAGE

The study goes into great detail about market segmentation by type and application. The study examines a broad range of participants, including existing and potential market leaders. A considerable market expansion is anticipated as a result of several important factors. In order to provide market insights, the research additionally analyses elements that are probably to boost sports nutrition & food supplements industry share. The report makes forecasts for market expansion during the projected time period. The objective of the regional study is to explain why one region dominates the worldwide market. There are a lot of issues that have all been carefully considered that prevent the industry from growing. The research also contains a market strategic analysis. It includes thorough market information.