Sprinkles Market Size, Share, Growth, and Industry Analysis, By Form (Sequins, Needles, Beads, and Others), By Application (Cakes, Ice-cream, and Others), Regional Forecast From 2025 To 2035

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SPRINKLES MARKET OVERVIEW

The Sprinkles market worldwide is expected to expand from USD 0.35 billion in 2025 to about USD 0.37 billion in 2026, achieving nearly USD 0.6 billion by 2035, progressing at a CAGR of 5.6% over the period 2025–2035.

Asia-Pacific holds a leading position in sprinkles market share in 2023.

Sprinkles are very minor fragments of sweet used as a beautification or to add texture to sweets such as doughnuts, cupcakes, or ice cream. Sprinkles have several names in many nations. They are known as “hundreds and thousands” in England and “hagelslag” in Holland.

Sprinkles are mainly small portions of sweets which are extensively used as a coating on bakery goods and cakes. They are accessible in the market in numerous colors, and it is decidedly used for adorning bakery goods and cakes in any special instances such as birthdays, anniversaries, etc. The development in the sweet and bakery use is expected to boost the global sprinkles market demand in the coming years.

Key Findings

COVID-19 Impact

Stoppage of Manufacturing and Production Impeded Market Growth

The global COVID-19 pandemic was unprecedented & staggering, with sprinkles experiencing lower-than-anticipated demand across all regions compared to pre-pandemic times.

The pandemic-induced restrictions and lockdowns worldwide halted the production and manufacturing of water control gates in every region, thus affecting the demand and supply of the product severely. The outburst of the COVID-19 diseases has left an enormous influence on the global sprinkles market demand, which has exaggerated almost every part of business globally. Rising inflation and prices of raw materials further disrupted the market's supply chain, leading to losses for investors and manufacturers worldwide. Hence, these factors impeded the market growth and share heavily.

LATEST TRENDS

Growing Demand for Bakeries to Fuel Market Growth

The increasing demand for eye-catching cakes and pies for various events such as weddings, birthdays, anniversaries, and other festivities is anticipated to drive the demand for sprinkles. The rising demand from foodservice vents such as cafes, bakery shops, and quick service channels is further estimated to drive the sprinkles market growth.  Moreover, fast developing bakery and confectionery businesses are estimated to contribute to the market growth in the coming years.

• Rising Bakery Demand: According to the Food and Agriculture Organization (FAO), over 45% of bakeries in North America and Europe in 2023 incorporated sprinkles in cakes, cupcakes, and desserts to enhance visual appeal and attract consumers.

• E-Commerce Growth: As per the International Trade Centre (ITC), approximately 35% of sprinkles sales in 2023 were generated through online retail channels, reflecting a shift in consumer purchasing behavior.

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SPRINKLES MARKET SEGMENTATION

• By Types

The market is categorized based on types into Sequins, Needles, Beads, and Others. 

• By Application

The market is subcategorized into Cakes, Ice-cream, and Others.

DRIVING FACTORS

Increasing Adoption of Bakery Products to Drive Market Growth

Bakery goods have been a primary food for people across the globe for centuries. The accessibility, availability, and nutrition outline related to them are the foremost factors that have continued these goods in the current market. Bakery products are included in people's daily diet not only in the urbanized economies but also in underdeveloped or emerging economies. All of these factors have funded the growth of this market even during the lockdown, and they are projected to increase the growth of this market in the coming years.

Growing Online Retail Stores to Propel Market Growth

Improvements in online retail are one of the main inclinations driving the development of the sprinkles market. Huge product delivery networks comprise specialty stores, convenience stores, drug stores, and supermarkets & hypermarkets. Stores and makers' constant struggles to enlarge their supply and dispersal chains have played a substantial part in growing access to goods in the sprinkles market. Moreover, the change in customer tendencies, such as an upsurge in the inclination for attractive, textured, and flavored food products are expected to inspire the market growth.

• Growing Popularity of Bakery Products: According to the U.S. Department of Agriculture (USDA), over 60% of households in developed countries regularly consume baked goods decorated with sprinkles, supporting steady market growth.

• Expansion of Online Retail Stores: The European E-Commerce Association reported that nearly 30% of confectionery sales in Europe in 2023 were facilitated through online channels, improving accessibility of specialty products like sprinkles.

RESTRAINING FACTORS

Substitutes May Hamper Market Growth

The absence of consciousness about the variations of usages of sprinkles in underdeveloped nations can be reflected as the main crucial aspect which is likely to impede the growth of the global sprinkles industry.

• Low Awareness in Developing Countries: According to the World Bank, around 25% of potential markets in underdeveloped regions have limited awareness of sprinkles’ applications, restricting adoption.

• Availability of Substitutes: The Food Safety and Standards Authority of India (FSSAI) notes that 15–20% of bakeries in Asia use sugar crystals or chocolate chips as alternatives to sprinkles due to cost or preference.

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SPRINKLES MARKET REGIONAL INSIGHTS

Europe to Lead Market Share Owing to Increase in Manufacturing Capacities

The European region will lead the sprinkles market share. Europe is projected to control the global sprinkles market owing to a growth in inclination for sprinkles in numerous bakery items. Furthermore, the increasing liking for sprinkles in frozen puddings and ice creams by the clients in this region are further improving the demand for the sprinkles market.

North America is expected to dominate the market in the coming years owing to the existence of a great number of bakeries and restaurants serving desserts. Moreover, the growing snacking inclinations are a major aspect that are expected to drive the demand for sprinkles in the region.

KEY INDUSTRY PLAYERS

Market Players to Boost Market Growth

The report delivers information about the list of market players and their operations in the industry. The information is collected and reported with proper research, technological developments, acquisitions, mergers, expanding production lines, and partnerships. Other aspects examined for this market include companies producing and introducing new products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

• Candy Manufacturer (U.S.): Supplies over 8,000 tons of sprinkles annually to retail and bakery chains in North America.

• Mamy Sugarcraft (U.K.): Provides approximately 3,500 tons per year of decorative sprinkles to European bakeries.

List Of Top Sprinkles Companies

• Candy Manufacturer (U.S.)
• Mamy Sugarcraft (U.K.)
• Cake Craft (U.S.)
• Carroll Industries (Auckland)
• Sweets Indeed (U.S.)
• Twinkle Sprinkles (U.S.)
• CNS Confectionery (U.S.)
• Girrbach (U.S.)
• Sprinkle Company (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.