Swimming Fitness Tracking Market Size, Share, Growth, And Industry Analysis, By Type (Wrist-wear, Smart Garments, Body Sensors, Leg-wear), By Application (Children, Youth Group, Middle-aged Group), Regional Insights, and Forecast To 2031

Updated On: 01 April 2024

Swimming Fitness Tracking Market Report Overview

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The global swimming fitness tracking market size was USD 4548.11 million in 2021 and is projected to touch USD 10179 million by 2031, at a CAGR of 8.39% during the forecast period.

Waterproof swimming fitness trackers allow you to keep track of all your aquatic activities. You may track your health status while swimming, including your lap counts, calories burned, and active minutes. It keeps track of the laps you've completed and can measure them in yards or metres. Additionally, it keeps track of your lap time and swim pace/speed. Additionally, it keeps track of your calories burned and heart rate. Prior to each workout, you can set goals on your phone.

Every year, the consumer market receives new smartwatches and fitness trackers. These gadgets feature a variety of sensors, algorithms, and mobile companion apps. Privately gathered physical activity data can be used as a complement to currently used techniques for gathering health data for study thanks to recent advancements in mobile sensor technology. Furthermore, patient diagnosis and therapy may be able to use the data gathered from these devices. There is a requirement for an overview of device sensor support and device applicability in research projects due to the rising number of various brands.

The world was restricted to stay at home during the pandemic causing harm to the market.

The COVID-19 pandemic has had a serious impact on societies all across the world, severely limiting all facets of society—including sports. FINA (Fédération Internationale de Natation) made a number of crucial decisions to postpone or cancel important swimming competitions. Swimmers were restricted to their homes and no longer allowed to practice in the pools as normal. The COVID-19 problem and its effects on the swimming fitness tracking industry have presented a variety of challenges for companies all over the world. 

Latest Trends

"Water Resistant Devices to Propel the Global Market "

All swimming-specific fitness trackers are water-resistant. The device you purchase will determine the level of resistance offered. Be cautious of the ATM measurement when looking for a tracker (short for atmospheres). This measurement indicates the maximum depth you may descend without suffering damage. The continuous water pressure at a depth of 33 feet is equal to one ATM (i.e., 10 meters). Regular trackers can withstand water up to 5 ATM, or 164 feet, without losing functionality (50 meters).

In a nutshell, all fitness trackers that are swimmer-friendly will function in an indoor pool. However, from one gadget to another, you could receive different precise information. You might receive information about your heart rate, intervals, lap count, and pace, depending on the tracker. (Note that not all devices will display the same statistics readings.) Some more expensive gadgets also let you monitor your open-water swimming. Triathletes who frequently have to swim in oceans, bays, or rivers will find this to be extremely beneficial.

Swimming Fitness Tracking Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into wrist wear, smart garments, body sensors, leg wear.

• By Application Analysis

Based on application, the market can be divided into Children, Youth group, Middle-aged group.

Driving Factors

"Growth in Demand for Swimming Fitness Tracker for Integrated Practise"

There are a few of more crucial reasons to use a tracker if you swim competitively. First, you can schedule each training session using the data from your tracker or app. This might be especially useful if you don't have a swim coach. Without a coach, swimmers may also value the incentive they gain from keeping track of their activity. Of course, beginners and those who have instructors both benefit from the same kinds of encouragement.

Utilizing a swim tracker might also assist you in maintaining your integrity when submerged. Many swimmers slow down during practise or exercise, whether on purpose or not. In the short term, you might feel better if you do this since it would seem like you achieved your objectives. This approach won't be successful over the long term, much as consuming empty calories. You have less of a possibility of developing bad habits if you use a fitness tracker to hold you accountable.

A fitness tracker can be used while swimming for a variety of reasons in addition to recording basic data. For instance, you can use a tracker to set precise objectives for yourself, such as:

"Rising Health Disorder Prevalence to Drive Market"

People who lead desk-bound lives in today's world are at a high risk of developing a number of health problems, such as obesity, sleep deprivation, diabetes, and other ailments. People are encouraged to start exercising daily to maintain their health and avoid a variety of health ailments by frenetic work schedules and developing health concerns. Amazing benefits come from swimming. As a result, there will be a greater need for swimming activities as awareness of the need of healthy living grows. The market for fitness tracking products is then anticipated to increase as a result. Additionally, workout items give users more flexibility, which helps to avoid serious health issues. Thus, it is anticipated that increasing health consciousness will propel the swimming fitness tracking market growth.

Restraining Factors

"Security and Privacy Issues Could Restrain Industry Expansion"

Most of the information gathered by fitness tracking devices is personal information about the user, including weight, birth date, photographs, GPS coordinates, or social media data, heart rate, steps, and background information needed by the device. The main worry is data theft rather than the extremely personal data. The person is thus exposed to privacy invasions that could be harmful. However, users of fitness trackers are probably unaware of the privacy implications of how the data could be abused when gathered over time or when connected to other data.

Using their fitness software at covert military outposts in Afghanistan, Iraq, and Syria, the emerging usage patterns revealed the locations and routines of the personnel. In the same year, hackers broke into 150 million MyFitnessPal members' fitness monitoring device accounts and obtained data without authorization. Because of the aforementioned security concerns, market expansion is expected to be hampered.

Swimming Fitness Tracking Market Regional Insights

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"Swimmers and health geeks in particular regions create demand for this tracking devices."

In terms of region, North America held the leading swimming fitness tracking market share and is anticipated to remain in the lead during the projected period. The main drivers of the market expansion in the area are the U.S. and Canada. The popularity of wearable fitness tracking gadgets among consumers and their greater awareness are credited with the surge.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

The healthcare and fitness sectors of the worldwide market have been divided into major, medium, and small industries that offer innovative products. In this group, Apple Inc. dominates the market thanks to its strong product performance in the fitness sector. Companies are now seeking to provide cutting-edge, innovative goods with cutting-edge features and functions while expanding their sales channels internationally. For instance, Apple watches have cutting-edge capabilities like GPS and inbuilt heart rate monitoring. The product excels at accurately monitoring physical activity. The market's innovations and progressing technologies will therefore increase the leading player's revenue in the years to come.

List of Market Players Profiled

• Xiaomi Inc.
• Apple Inc.
• Withings
• Samsung
• TOMTOM
• Google LLP.
• Garmin
• Fitbit Inc.
• POLAR
• MISFIT
• Huawei Technologies Co., Ltd.
• Moov

Report Coverage

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Swimming fitness tracking market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, and others, and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.