Tennis Wear Market Size, Share, Growth, and Industry Growth, By Type (Matte Paper, Glossy Paper, Semi-Gloss Paper, and Others), By Application (Universal Files Copy, Advertisement Making, Graphic Design, and Others), Regional Forecast To 2035

Last Updated: 12 September 2025
SKU ID: 21036075

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TENNIS WEAR MARKET OVERVIEW

The global tennis wear market was valued at USD 2.28 billion in 2025 and is expected to grow to USD 2.36 billion in 2026, reaching USD 3.19 billion by 2035, with a projected CAGR of 3.3% during the forecast period.

Sports attire specifically designed to wear while playing tennis is known as tennis wear. These wears are available in various sizes, shapes, and colors. Youth tennis participation, core tennis players, and others are the major sportswear consumers. Tennis attire is what people wear to play tennis. In this analysis, we statistically counted the tennis-related clothing. This report does not include the tennis shoes.

The tennis apparel market is not very consolidated. When playing tennis, males typically dress in men's tennis attire. The clothing is made to be comfortable and allow for flexibility while playing. A white or light-colored shirt, dark-colored shorts, and tennis shoes are the standard components of men's tennis attire. The upper garment is the area of a player's clothing above the knee and below the waist. During play, it acts as a protective covering for the upper body. Male tennis players often dress in upper garments when competing in the sport.

KEY FINDINGS

  • Market Size and Growth: Valued at USD 2.28 billion in 2025, expected to reach USD 3.19 billion by 2035, growing at a CAGR 3.3%
  • Key Market Driver: Athletic skirts and dresses category sales grew 24% year-on-year in 2023, boosting fashion-forward tennis wear demand globally.
  • Major Market Restraint: Department and discount stores account for 65% of distribution, constraining direct-to-consumer and digital channel penetration across traditional retail globally.
  • Emerging Trends: Online retail is set to gain 0.5% market share while athleisure crossover drives tennis apparel visibility by 24% in recent years.
  • Regional Leadership: United States represents roughly 33% of global consumption, while Europe contributes about 22% of tennis wear demand.
  • Competitive Landscape: Top three brands collectively hold approximately 22% market share, indicating a moderately fragmented market with many niche players.
  • Market Segmentation: Upper garments (tops) comprise 40%, dresses/skirts 30%, under-clothing/bottoms 20%, and other items 10% by product type.
  • Recent Development: Athletic skirts and dresses segment saw 24% year-on-year sales growth in 2023, with sales more than doubling since 2019.

COVID-19 IMPACT

 Regulations to Stay In Doors Affected the Expansion Rate of Market

The Coronavirus outbreak has severely influenced the sector globally, as lockdowns and restrictions on consumer store occupancy have led to declining sales. For instance, according to data published by Business Wire in April 2020, Columbia Sportswear Company's first-quarter revenue has decreased due to the eruption of Covid-19. Also, the reduction in sales caused by the delay in the dispatch of the goods owing to adopting particular precautions. In addition, the pandemic led to a drop in active wear sales as the sports clubs were shut. 

LATEST TRENDS

Adoption of a Healthy Lifestyle to Drive Market Trends

The necessity for the product has been exacerbated by the growing number of health-conscious people driving more gym attendance in numerous nations worldwide. Additionally, people are starting to engage in fitness activities to improve their health due to the increased popularity of fitness apps on technological gadgets. The pandemic outbreak led to a surge in the adoption of a healthy lifestyle. The adoption of a healthy lifestyle led to the rising number of sports activities. The population started playing tennis, basketball, cricket, and other sports to stay fit. This rise in health concerns boosted the tennis wear market growth. 

  • Tennis participation worldwide reached 106 million players, according to global tennis associations.
  • U.S. participation in tennis reached 25.7 million players in 2024, with the U.S. Open drawing 1,048,669 fans over three weeks.
Global-Tennis-Wear-Market-Share,-By-Type,-2035

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TENNIS WEAR MARKET SEGMENTATION

By Type Analysis

By type, the market is segmented into matte paper, glossy paper, semi-gloss paper, and others.

By Application Analysis

Based on application, the market is classified into universal files copy, advertisement making, graphic design, and others.

DRIVING FACTORS

Rising Disposable Income to Act As a Growth Driving Factor

The global tennis wear market's main development engine is the increase in disposable income. You might believe some styles are fashionable yet uncomfortably fitted for tennis, and vice versa. Skirts are the best option if comfort is what you're after. Due to their length, skirts make people feel more modest when playing tennis. Also, since skirts are designed to keep you cool, you won't need to change when it gets too hot outside. To provide optimal comfort, they are frequently made of soft and breathable materials, which is a key factor driving the tennis wear market. 

  • Tennis participation increased by ~21.6 million players over five years, expanding the addressable base for tennis apparel and footwear.
  • The U.S. Open’s 1,048,669 spectators in 2024 drives demand for licensed merchandise and on-site apparel sales.

Availability of Various Options to Augment Market Growth

Tennis wear is frequently available in various colors and patterns, practically allowing anyone to have one for every day of the week. When you're dressed in a skirt, you'll feel at ease and prepared to play and be attractive and feminine as they sprint around the court. The COVID-19 epidemic had a significant effect on the tennis wear market. The people who work in factories make the skirt. All factories were shut down during the pandemic, and all workers were returned to their homes.

RESTRAINING FACTORS

Accelerating Number of Counterfeit Products to Challenge Market Growth

The rising counterfeit products and cheap prices are estimated to restrain the tennis wear market growth. 

  • Counterfeit clothing and footwear accounted for about 43% of seizures in recent global enforcement data, impacting branded sales.
  • The textile and apparel sector is responsible for ~20% of global wastewater from dyeing/finishing and 2–8% of global greenhouse-gas emissions, creating regulatory risks.

TENNIS WEAR MARKET REGIONAL INSIGHTS

North America to Lead Market Due to the Steady Adoption of Sports Wear

North America is projected to hold the maximum part of the tennis wear market share due to the highly competitive structure and steady adoption of sportswear. The aggressive advertising and celebrity brand endorsements are also forecasted to boost the demand for tennis wear. 

Asia Pacific is projected to show thriving growth attributed to the rising number of sports activity in schools and colleges. Additionally, the government is supporting sports activities, which is expected to surge the product demand globally. 

KEY INDUSTRY PLAYERS

Key Companies to Emphasis on the Development of Advanced Technology

Key market players are investing heavily on research and development of the product. Companies are also paying focus on launching advanced products. Emphasis on gaining collaborations, mergers, and acquisitions is increasing among leading players. The major market players are striving to maintain partnerships with other key players in the same industry. Gaining partnerships with other companies will develop a strong consumer base in the global market. The key competitors are adopting organic and inorganic growth strategies to surge their market share in the global market. 

  • Nike : Founded 1964; sponsors over 1,000 athletes globally across tennis and other sports, establishing strong brand visibility.
  • Adidas: Founded 1949; has supplied official kits for more than 20 major tennis tournaments worldwide

List of Top Tennis Wear Companies

  • Nike (U.S.)
  • Adidas (Germany)
  • Under Armour (U.S.)
  • Fred Perry (U.K.)
  • ASICS (Japan)
  • ANTA (China)
  • FILA (South Korea)
  • ERKE (China)
  • YONEX (Japan)
  • LACOSTE (France)
  • Kappa (Italy)
  • LINING (China)
  • PEAK (U.K.)
  • Wilson (U.S.)
  • LOTTO (India)
  • Prince (U.S.)
  • Eleven (U.S.)

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for various factors to show potential investment areas. From 2024 through 2033, the market is objectively assessed to determine its financial viability. The report's data was compiled using a variety of primary and secondary sources.

Tennis Wear Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 2.28 Billion in 2025

Market Size Value By

US$ 3.19 Billion by 2035

Growth Rate

CAGR of 3.3% from 2025 to 2035

Forecast Period

2025-2035

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Upper Garment
  • Under Clothing
  • Dress

By Application

  • Youth Tennis Participation
  • Core Tennis Players (10+ Times a Year)
  • Other

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