Vegetable Juice Concentrate Market Size, Share, Growth, And Industry Analysis, By Type (Clear Concentrate, Frozen Concentrate and Powdered Concentrate), By Application (Beverages, Soups & Sauces, Bakery Products, Dairy Products, Confectionery Products and Others), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Vegetable Juice Concentrate Market Report Overview

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The global vegetable juice concentrate market size was USD 29770 million in 2022 is expected to reach USD 46154.51 million in 2031, exhibiting a CAGR of 5.0% during the forecast period. 

Vegetable juice concentrate is a highly concentrated form of vegetable juice made possible by excluding most of the juice's water content. Through a procedure known as evaporation, the water is removed from the vegetable juice by heating it under reduced pressure, creating a thicker, more concentrated product.

Vegetable juice concentrate serves as a practical and enduring substitute for ordinary vegetable juice. The concentrate is made more shelf-stable and able to be kept for longer periods of time without going bad by taking the water out of it. Additionally, the volume is decreased, which facilitates storage and transportation.

COVID-19 Impact: Pandemic Hamper the Demand of Vegetable Juice Concentrate to Market Growth

The global Covid-19 pandemic has been unprecedented and staggering, with the vegetable juice concentrate market experiencing Higher than anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The COVID-19 pandemic has had various impacts on the food and beverage industry, including the production and consumption of vegetable juice concentrate. The pandemic has caused disruptions in global supply chains, including the transportation and availability of raw materials. This could potentially affect the production of vegetable juice concentrate if the necessary vegetables or processing ingredients become scarce or difficult to obtain.    

Latest Trends

"Growing Demand for Natural and Clean Label Products Will Increase Market Growth"

 Consumers have been increasingly seeking out natural and minimally processed food and beverage options. This trend has influenced the vegetable juice concentrate market, with a preference for products that are free from artificial additives, preservatives, and excessive sugars.

Vegetable Juice Concentrate Market Segmentation

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• By Type Analysis

According to type, the vegetable juice concentrate market can be segmented into clear concentrate, frozen concentrate, and powdered concentrate.

In terms of type, clear concentrate type is anticipated to be the largest segment during the forecast period.  

• By Application Analysis

Based on application, the vegetable juice concentrate market can be beverages, soups & sauces, bakery products, dairy products, confectionery products, and others.

In terms of application, the dairy products market is projected to hold a vegetable juice concentrate market share through 2028.

Driving Factors

"Health and Wellness Awareness Will Boost Market Growth "

 Increased consumer awareness of the importance of a healthy diet and lifestyle has driven the demand for vegetable juice to concentrate. Consumers are seeking nutritious options that provide essential vitamins, minerals, antioxidants, and phytochemicals found in vegetables.

"Convenience and Timesaving Will Fuel Market Growth  "

 Vegetable juice concentrate offers convenience and time-saving benefits. It provides a quick and easy way to incorporate the nutritional benefits of vegetables into daily routines, particularly for individuals with busy lifestyles or limited access to fresh produce.

Restraining Factors

"Availability and Seasonality of Raw Materials Will Hinder Market Growth "

 The production of vegetable juice concentrates on the availability and quality of raw materials, i.e., vegetables. Seasonal variations and potential supply chain disruptions can affect the availability and consistency of the raw materials, which may impact the production and availability of vegetable juice concentrate.

Vegetable Juice Concentrate Market Regional Insights

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"North America Region Will Dominate Market Due to Strong Demand of Plant-Based Diets"

In North America, there is a growing demand for vegetable juice concentrated due to the increasing interest in health and wellness. Consumers are seeking convenient and nutritious options, and vegetable juice’s concentration aligns with these preferences. The market is driven by the popularity of plant-based diets, functional foods, and clean label products. The United States, Canada, and Mexico are major consumers and producers of vegetable juice concentrate in the region.

Europe has a well-established market for vegetable juice concentrate, driven by health-conscious consumers and the demand for natural and organic products. Countries such as Germany, the United Kingdom, France, and Italy are prominent players in the market. The region also places emphasis on sustainability and environmental considerations, which can influence consumer preferences for vegetable juice concentrate as a waste reduction and plant-based alternative.

Key Industry Players

"Adoption Recycling Services by Key Players Influencing Market Development"

The top key players in the vegetable juice concentrate market are Archer Daniels Midland, Ingredion Incorporated, Dohler Company, SkyPeople Fruit Juice. Most of the top players hold the vegetable juice’s concentrated market share. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the vegetable juice concentrate market growth in the competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession of market shares by the key players stimulates the vegetable juice concentrate market.  

List of Market Players Profiled

• Archer Daniels Midland (U.S.)
• Ingredion Incorporated (U.S.)
• Dohler Company (Germany)
• SkyPeople Fruit Juice (China)
• AGRANA Group (Austria)
• Diana Food (France)
• Sunopta (Canda)
• SVZ International B.V.(Netherlands)
• Kanegrade Limited (UK)
• The Ciatti Company (U.S.)

Report Coverage

This report examines an understanding of the vegetable juice concentrate market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.