Agricultural Mowers Market Size, Share, Growth, And Industry Analysis, By Type (Gasoline Mowers, Electric Mowers, And Agricultural Mowers), By Application (Farm And Garden Landscape), Regional Forecast To 2031

Updated On: 08 April 2024

Agricultural Mowers Market Report Overview

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Global agricultural mowers market size was USD 2080.7 million in 2022 and market is projected to touch 3061.95 Million by 2031, exhibiting a CAGR of 4.4% during the forecast period (2022-2031). In the market study, our analysts have considered agricultural mowers players such as John Deere, AGCO, CLAAS, Husqvarna, Stiga SPA, MTD Products, Craftsman, CNH Industrial, KUHN, SEPPI, Honda, Kubota, Maschinenfabrik Bernard Krone GmbH.

The mower is a tool mostly used for gathering fodder plants and grasses. It is used to chop standing plant stems, in order to create hay. The mower cutter bar may cut stems that are 3 to 10 cm above the surface. A variety of mower types are available, including cylinder, reciprocating, horizontal rotary, and flail mowers.

The most popular are disc mowers, which are mostly used by farmers who engage in extensive farming. Agricultural disc mowers are made to be multifunctional hay-cutting equipment that can handle various kinds of hay. Agricultural disc mowers' durability and adaptability are projected to fuel the market's expansion throughout the course of the forecast period.

COVID-19 Impact: Pandemic Decreased the Market Demand

The demand for the equipment is being affected by the lockdown the Center enacted to combat the Covid-19 epidemic, according to manufacturers. Although, farmers are compelled to incline towards the use of machinery during such testing times due to the dire scarcity of labor, banks and other financial entities have been cutting off purchase credit lines disabling the farmers from purchasing such equipment. Furthermore, the production has been halted due to such restrictions which has stunted the agricultural mowers market growth.

Latest trends

"Equipment with cost-saving design are in high demand leading to a boost in the agricultural mowers market share"

To work well in the agricultural area, these equipment need frequent maintenance of connected components and cautious operation by operators. Farmers are increasingly favouring mowers with energy-saving technologies that guarantee lower running expenses. To reduce the impact of field obstacles, certain mowers come with an extra shield. These equipment characteristics assist consumers in lowering the overall maintenance costs of the equipment. As a result, the majority of vendors are concentrating on increasing the equipment's dependability by ensuring that the cutter bar is strong enough to resist challenging field circumstances.

Agricultural Mowers Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Gasoline Mowers, Electric Mowers, Agricultural Mowers                            

• By Application Analysis

Based on application, the market can be divided into Farm and Garden Landscape

 Driving Factors

"The growing requirement to improve hay production in fields."

The effectiveness and speed of the hay-making operation will be significantly impacted by the efficiency of the mower. Additionally, it is necessary to create high-quality fodder. Mowing within the proper maturation time results in a better produce, very little fibre, enough calories, and the necessary protein content. To maximise output and quality, fodder crops should be mowed at the proper maturity. The time taken to reach the optimum maturity varies with different forage types. This peak maturity often happens between the late vegetative and early reproductive phases. Mowing now offers sufficient protein and calorie levels. One of the main steps in creating hay is mowing. The total amount of crop cut in a given time frame directly affects the output of hay and fodder. Because of this, there are equipment with various cutting widths to meet the needs of small, medium, and big farms. During the projection period, there will be an increase in demand for them due to this need to improve hay-making efficiency in fields.

"The development of the market would be facilitated by technological advancements for improved cultivation techniques."

The methods of agriculture has evolved a lot over the year. Modern methods are far more concerned with increasing the efficiency and the yield. Similarly, to cope up with such advancements in agricultural methods the agricultural mowers industry have also improved their technologies with time. This has led to the increasing demand of these equipment that support such modern agricultural practices.

Restraining Factors

"The rising need for alternative farming machinery."

The choice of an alternative equipment may have a detrimental effect on market expansion. Numerous suppliers sell mower conditioners that may be used as both a conditioner and a mower. Moreover, comparing mower conditioners to agricultural mowers, there are more advantages. In bad weather, especially in rainy weather, mower conditioners are often used. The dry content of the crops remain unaffected by these mowers, but the conditioning action speeds up the drying process and reduces the likelihood that wet weather will have an adverse effect on the growth of the crops. Mower conditioners are capable of abrading, splitting, and fracturing plant stems rather than cutting them to improve ventilation and speed up moisture loss. The use of a mower-conditioner helps speed up the drying of feed crops. Further adding to its advantages is the convenience of performing both tasks in the field with only one piece of equipment. Some of the top providers are concentrating on releasing new mower conditioner models with enhanced characteristics. The implementation of agricultural mowers may be hampered by all these benefits of mower conditioners.

Agricultural Mowers Market Regional Insights

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"North America to lead the market through the forecast period "

North America will lead the market's growth over the projection period. In North America, the market is mostly centred in the U.S. Owing to the region's growing agricultural, food and beverage industries, North America will continue to assert such dominance. With the production of entire grains, vegetables, fruits, and cash crops, agriculture is one of the most significant industries in the United States. The impact is enhanced due to the technological growth in order to implement better agricultural practices.

Key Industry Players

"Key players are employing innovative marketing strategies in order to stimulate further growth of the market"

All the major players are motivated to offer superior and more advanced products in order to gain a competitive edge in the market. To increase their market presence, vendors are offering a wide variety of products each featuring improvements in size, capacity, and effectiveness. The key players in the market are concentrating more on the development possibilities in the fast-growing sectors while preserving their ground in the slow-growing segments in order to take advantage of the chances and recover from the post COVID-19 effect.

List of Market Players Profiled

• John Deere
• AGCO
• CLAAS
• Husqvarna
• Stiga SPA
• MTD Products
• Craftsman
• CNH Industrial
• KUHN
• SEPPI
• Honda
• Kubota
• Maschinenfabrik Bernard Krone GmbH

Report Coverage

This report examines an understanding of the Agricultural mowers market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.