Electric Massager Market Size, Share, Growth, and Industry Analysis, By Type (Shiatsu Massagers, Vibration Massagers, Others), By Application (Physical Store, Online Store) and Regional Forecast to 2032

Updated On: 29 April 2024

electric massager MARKET REPORT OVERVIEW

global electric massager market size was USD 26690 million in 2022 and market is projected to touch USD 35970 million by 2028 at CAGR 5.1% during the forecast period.

The electric massager market has experienced significant growth in recent years, driven by various factors such as increasing awareness about the therapeutic benefits of massage, rising disposable incomes, and advancements in technology. Electric massagers offer convenience and versatility compared to traditional manual massagers, making them increasingly popular among consumers seeking relief from muscle pain, stress, and fatigue. The growing prevalence of sedentary lifestyles and desk-bound work environments has led to a surge in demand for products that alleviate muscle tension and promote relaxation, further fueling the expansion of the electric massager market.

Technological advancements such as heat therapy, adjustable intensity levels, and customizable massage programs enhance the effectiveness and comfort of electric massagers, driving consumer interest. Furthermore, the increasing emphasis on health and wellness, coupled with the growing adoption of home-based therapeutic solutions, is expected to sustain the growth momentum of the electric massager market in the foreseeable future.

COVID-19 Impact: Market Growth Restrained by Pandemic Due to Economic Uncertainties

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The Electric Massager Market, like many other industries, experienced significant disruptions due to the global COVID-19 pandemic. With lockdowns, restrictions on movement, and economic uncertainties, the market faced challenges in production, supply chain management, and consumer demand. However, amidst these challenges, there was also a notable surge in demand for electric massagers as people sought alternative solutions for stress relief and relaxation while confined to their homes. This increased interest in personal wellness devices acted as a catalyst for market growth during the pandemic and continues to influence consumer behavior in the post-pandemic era.

LATEST TRENDS

"Rise of Smart Electric Massagers to Drive Market Growth"

One prominent trend shaping the Electric Massager Market is the rise of smart massagers equipped with advanced features and connectivity options. These smart devices integrate technology such as Bluetooth, mobile apps, and customizable settings to offer personalized massage experiences. Consumers are increasingly drawn to these innovative products that provide convenience, versatility, and enhanced therapeutic benefits. As the demand for smart home devices continues to grow, the market for smart electric massagers is expected to expand rapidly.

electric massager MARKET SEGMENTATION

• By Type

Based on type the global market can be categorized into Shiatsu Massagers, Vibration Massagers, Others.

Shiatsu Massagers: Shiatsu massagers simulate the traditional Japanese massage technique of applying pressure to specific points on the body to alleviate tension and promote relaxation. These massagers typically feature rotating nodes or rollers that mimic the finger movements of a massage therapist. Shiatsu massagers are favored for their ability to target acupressure points and provide deep tissue massage, making them popular among individuals seeking relief from muscle stiffness and pain.

Vibration Massagers: Vibration massagers utilize oscillating movements or vibrations to stimulate muscles and improve circulation. These massagers may come in the form of handheld devices, massage chairs, or cushions equipped with vibrating motors. Vibration therapy is known for its soothing effect on muscles and nerves, making vibration massagers suitable for relaxation and stress relief. Additionally, they are often used for pre-workout warm-ups or post-workout recovery to enhance muscle flexibility and reduce soreness.

Others: The category of "Others" in the Electric Massager Market encompasses a diverse range of massage devices with unique features and functionalities. This includes percussion massagers, heat therapy devices, air compression massagers, and combination units that incorporate multiple massage techniques. These versatile massagers cater to a wide spectrum of consumer preferences and therapeutic needs, offering customizable massage experiences for various body parts and conditions.

• By Application

Based on application the global market can be categorized into Physical Store, Online Store.

Physical Store: Electric massagers are commonly sold through physical retail outlets such as specialty stores, department stores, and wellness centers. In-store demonstrations and consultations allow consumers to experience the massage devices firsthand and receive personalized recommendations from trained staff. Physical stores provide a tangible shopping experience, enabling customers to assess the quality, features, and comfort of different massager models before making a purchase decision. While online sales are on the rise, brick-and-mortar stores continue to play a vital role in showcasing electric massagers and building brand credibility.

Online Store: The proliferation of e-commerce platforms has revolutionized the way electric massagers are marketed and distributed. Online stores offer a convenient and accessible shopping channel for consumers to browse, compare, and purchase a wide selection of massager products from the comfort of their homes. With detailed product descriptions, customer reviews, and secure payment options, online retailers provide a seamless shopping experience that caters to diverse preferences and budgets. The convenience of doorstep delivery and hassle-free returns further enhances the appeal of buying electric massagers online.

DRIVING FACTORS

"Therapeutic Benefits to Boost the Market"

The growing awareness of the therapeutic benefits of massage therapy coupled with rising health consciousness among consumers is driving the demand for electric massagers worldwide. As people prioritize self-care and stress management, there is a growing inclination towards investing in home wellness devices that offer convenience and long-term benefits. Moreover, advancements in technology have led to the development of innovative massager designs with enhanced features and functionalities, further fueling market growth. With a focus on promoting holistic well-being, electric massagers are poised to witness sustained demand and expansion in the coming years.

"Intensified Competition Among Key Industry Players to Expand the Market"

The Electric Massager Market is witnessing intensified competition among key industry players vying for a larger electric massager market share. Companies are investing in research and development to introduce cutting-edge products that cater to evolving consumer preferences and lifestyle trends. Strategic partnerships, mergers, and acquisitions are also prevalent strategies adopted by market leaders to consolidate their presence and gain a competitive edge. Additionally, aggressive marketing campaigns and promotional activities are aimed at capturing new market segments and expanding geographical reach. This heightened competition and market dynamics are driving innovation and innovation and fostering growth opportunities within the electric massager industry.

RESTRAINING FACTORS

"Regulatory Compliance to Potentially Impede Market Growth"

Despite the positive growth trajectory, the Electric Massager Market faces challenges related to regulatory compliance, product safety, and consumer skepticism. Concerns regarding the efficacy and safety of electric massagers, particularly among elderly or medically fragile individuals, pose a significant impediment to market expansion. Moreover, stringent regulations governing the manufacturing, labeling, and marketing of medical devices impose compliance burdens on manufacturers and distributors. Addressing these regulatory hurdles and instilling consumer confidence through transparent communication and quality assurance measures is crucial for overcoming barriers to market growth.

electric massager MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa

"Asia Pacific’s Increasing Disposable Income to Bolster the Market Growth "

In the Asia Pacific region, is witnessing robust electric massager market growth driven by factors such as increasing disposable income, changing lifestyle patterns, and growing awareness of wellness practices. Urbanization and rising urban stress levels have spurred demand for electric massagers as people seek convenient solutions for relaxation and pain relief. Moreover, favorable government initiatives promoting healthcare infrastructure development and wellness tourism are contributing to market expansion. Key industry players in the Asia Pacific region are capitalizing on these opportunities by offering innovative products tailored to local preferences and cultural nuances. Strategic collaborations with healthcare providers and retail partners are further strengthening market penetration and driving revenue growth in the region.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

Within the dynamic landscape of the Electric Massager Market, key industry players are playing a pivotal role in driving innovation, shaping consumer trends, and fueling market expansion. These influential players demonstrate a deep understanding of market dynamics, consumer needs, and technological advancements, allowing them to stay ahead of the curve and maintain a competitive edge. By leveraging their expertise, resources, and strategic partnerships, these key players are spearheading transformative advancements in electric massager design, functionality, and accessibility. Their commitment to excellence, coupled with a customer-centric approach, positions them as trailblazers in the rapidly evolving electric massager industry, poised to shape its trajectory and unlock new growth opportunities.

List of Market Players Profiled

• Welbutech (Germany)
• Lanaform (Belgium)
• Medisana (Germany)
• General Project (Italy)
• Hans Dinslage (Germany)
• Bioland Technology (China)
• Bremed (Italy)
• Current Solutions (U.S.)
• Prolaxsys (U.S.)
• LPG (France)
• Promed Group (Turkey)
• Qmobility (Germany)
• SAN UP (Italy)
• nu-beca & maxcellent (South Korea)
• Hunkar Ecza ve Medikal Ltd.Sti (Turkey)
• Ito (Japan)
• Fysiomed (Netherlands)
• Akva Waterbeds (Sweden)

INDUSTRIAL DEVELOPMENT

October 2023: Artificial intelligence (AI) for muscle mapping and personalized recommendations: Early concepts of AI-powered electric massagers emerged, potentially analyzing user data and recommending personalized massage programs for optimal muscle tension relief.  Protecting user data collected by the AI is crucial, requiring robust security measures and user transparency.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.