Gluten-Free Foods & Beverages Market Size, Share, Growth, and Industry Analysis, By Type (Bakery & Snacks, Dairy & Dairy Alternatives, Meat & Meat Alternatives, Beverages and Others), By Application (Supermarkets and Hypermarkets, Convenience Stores, Food and Drink Specialty Stores and Others), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Gluten-Free Foods & Beverages Market REPORT OVERVIEW

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The global gluten-free foods & beverages market size was USD 4395.1 million in 2021 and market is projected to touch USD 6453.4 million by 2031, at CAGR of 3.6% during the forecast period.

The COVID-19 pandemic has been unprecedented and staggering, with experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden decline in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The market sector that meets consumer demand for gluten-free goods is referred to as the "gluten-free foods & beverages market." Among other grains, wheat, barley, and rye contain the protein known as gluten. Some people must adhere to a strict gluten-free diet due to a medical condition called celiac disease or non-celiac gluten sensitivity. Due to growing public knowledge of celiac disease and gluten sensitivity, as well as shifting dietary choices, the market for gluten-free goods and beverages has expanded dramatically in recent years. Gluten-free goods are ideal for those with gluten-related diseases since they are made expressly to either completely eradicate gluten or to only contain trace levels of it.

A vast variety of goods, including gluten-free bread, pasta, cereals, snacks, baking mixes, beverages, and more, are available on the market. Alternative grains and components, like rice, corn, quinoa, millet, tapioca, and potato starch, are frequently used in the production of these goods. The gluten-free market also includes a wide variety of naturally gluten-free goods like fruits, vegetables, meats, and dairy items. A number of causes, including an increase in celiac disease diagnoses, a rise in health consciousness, and a growing consumer perception that gluten-free goods are healthier, have contributed to the enormous global growth of the market for gluten-free foods and beverages. As a result, there are increasingly more gluten-free products available in supermarkets, specialty gluten-free food stores, and online marketplaces.

COVID-19 Impact: Disruptions in Supply Chains to Hinder Market Growth

Similar to the overall increase in demand for packaged and shelf-stable goods, there was a spike in demand for gluten-free items during the pandemic. In preparation for probable interruptions in the food supply chain and in search of goods with longer shelf life, consumers stocked up on gluten-free products. Online buying increased as a result of lockdowns and social isolation policies. This helped the gluten-free sector as well, as customers started using online shopping sites to buy their favored gluten-free goods. Online sales for several specialized gluten-free brands and merchants increased significantly. Global supply chains were disrupted by the pandemic, which had an impact on the availability and delivery of many food products, including gluten-free goods. Transportation limitations, decreased production capacity, and increased demand for basic food items were the main causes of this disruption. As a result, several customers had trouble finding particular gluten-free goods.

LATEST TRENDS

"Expansion of Product Offerings to Enhance Market Growth"

Beyond the conventional gluten-free mainstays like bread and pasta, the industry has seen an expansion of product possibilities. There are now many options for baked goods, sweets, beverages, baking mixes, and ready-to-eat meals that are gluten-free. This pattern satisfies the rising desire for quick, portable gluten-free choices. Products manufactured with natural and whole foods that are gluten-free are becoming more and more popular with consumers. They are searching for goods that don't contain added sugar, sodium, or chemical preservatives. In response, companies are providing cleaner ingredient lists and emphasising the use of healthy, natural components.

Gluten-Free Foods & Beverages Market SEGMENTATION

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• By Type

Based on type market is classified as bakery & snacks, dairy & dairy alternatives, meat & meat alternatives, beverages and others.

• By Application

Based on application market is classified as supermarkets and hypermarkets, convenience stores, food and drink specialty stores and others.

DRIVING FACTORS

"Increasing Prevalence of Celiac Disease and Gluten Sensitivity to Augment Market Growth"

The market for gluten-free products has been significantly influenced by the increase of people with celiac disease and gluten sensitivity. Gluten sensitivity describes non-celiac people who have negative symptoms after consuming gluten, whereas celiac disease is an autoimmune illness brought on by the ingestion of gluten. There is more demand for gluten-free goods now that these illnesses are becoming more widely known and diagnosed. The adoption of gluten-free diets by consumers as part of their broader health and wellness objectives is on the rise. Many people select gluten-free foods because they believe them to be healthier, whether it is for weight loss, better digestion, or general wellbeing. The demand for gluten-free goods has increased as a result of the clean eating movement, elimination diets, and the need for specialised nutritional options.

"Increased Awareness and Education to Propel Market Growth"

The public's knowledge of celiac disease, gluten sensitivity, and the advantages of a gluten-free diet has significantly increased. Information about gluten-related illnesses and the promotion of gluten-free lifestyles have been widely disseminated by healthcare professionals, advocacy groups, and media outlets. The demand for gluten-free goods and beverages has grown as a result of this raised awareness. The variety of gluten-free items on the market has increased thanks to the advancement of cutting-edge technologies and better manufacturing techniques. The development of gluten-free substitutes that closely mimic their gluten-containing counterparts in terms of flavour, texture, and quality has advanced significantly in recent years. Because of these developments, customers now find gluten-free food to be tastier and enticing.

RESTRAINING FACTORS

"Limited Availability and Accessibility to Impede Market Expansion"

When compared to products that include gluten, gluten-free goods can cost more. The price of substitute gluten-free materials, specialised production techniques, and adherence to gluten-free standards all affect production costs. This price difference may put off price-conscious customers, which would prevent more people from using gluten-free products.

Although the accessibility of gluten-free goods has increased over time, there may still be restrictions in some places. Smaller towns and outlying areas might not have as many gluten-free food options available. Because of this, finding adequate gluten-free alternatives may be difficult for locals, which limits the market for these products.

Gluten-Free Foods & Beverages Market REGIONAL INSIGHTS

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"North America to Dominate the Market Due to Increased Awareness and Diagnosis"

Celiac illness and gluten sensitivity have seen a sharp rise in recognition and diagnosis in North America. People who must adhere to a gluten-free diet for medical reasons are now more likely to seek gluten-free products as a result of this. In North America, the gluten-free market is comparatively developed and well-established. Since it has been developing for a number of years, consumers can now choose from a huge range of gluten-free items. There are many stores that sell gluten-free products, a wide variety of gluten-free substitutes, and speciality brands. Because of the region's strong retail infrastructure and distribution network, shoppers may easily find gluten-free goods. To ensure that gluten-free items are accessible to all consumers, many large supermarket chains, health food stores and specialty shops dedicate shelf space to them.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• The Kraft Heinz (U.S.)
• Dr. Schar (Italy)
• General Mills (U.S.)
• Hain Celestial (U.S.)
• Freedom Foods (U.S.)
• Kelkin (Ireland)
• Amy's Kitchen (U.S.)

REPORT COVERAGE

The report anticipates a detailed analysis of the global market size at the regional and national level, the ssegmentation market growth and market share. The prime objective of the report is to help user understand the market in terms of definition, market potential, influencing trends, and the challenges faced by the market. Aanalysis of sales, the impact of the market players, recent developments, opportunity analysis, strategic market growth analysis, territorial market expansion, and technological innovations are the subject matter explained in the report.