Indica (Long-Shaped Rice) Market Size, Share, Growth, And Industry Analysis, By Type (Translucent Rice and Opaque Rice), By Application (Direct Edible and Deep Processing), and Regional Forecast to 2028

Updated On: 15 May 2023

Report Overview

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The global indica (long-shaped rice) market size was US$ 409.4 million in 2021. As per our research, the market is expected to generate substantial revenue by 2028, exhibiting a 10.3% CAGR during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the indica (long-shaped rice) market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

The long, slender shape of indica (long-shaped rice)—also referred to as long-grain rice—is what distinguishes it from other varieties. When compared to other varieties of rice, such as japonica (short-grain) rice, this kind usually has a length-to-width ratio of at least 3:1. Africa, the Americas, South Asia, and Southeast Asia are just a few of the regions where indica rice is farmed. Jasmine rice, Texmati rice, and Basmati rice are a few of the most well-known indica variants. The fluffy texture and flavor-absorbing qualities of the rice make it a preferred ingredient in many international cuisines.

The market for indica (long-shaped rice) is expanding for a number of reasons. First and foremost, there is the rising demand brought on by expanding populations, particularly in South Asia, Southeast Asia, and Africa, where it is a well-liked staple food. Second, due to its lower glycemic index than other varieties of rice, indica rice is frequently promoted as a healthy alternative. Lastly, indica has the potential to be exported to other nations where it is a staple in many different cuisines. Last but not least, this rice is a desired option for customers who are searching for something novel and distinctive due to its distinctive flavor and texture.

COVID-19 Impact: Shortage of Manpower had an Impact on the Production of the Rice

The COVID-19 pandemic has had a large impact on the worldwide rice market, which includes the market for indica (long-shaped rice). Worldwide supply networks had been interrupted by the pandemic, which had an impact on the distribution and production of rice, notably indica rice. And so to supply and demand imbalances and other variables, the pandemic had caused price volatility in the rice market. In several nations, the pandemic had also resulted in a manpower shortage, which had an impact on the production of indica rice.

Latest Trends

"Rising Environmental Concerns is Growing the Use of Sustainable Procedures while Farming"

The desire for sustainably farmed rice is one of the newest trends in the indica (long-shaped rice) industry. Customers are asking for rice that has been farmed using sustainable procedures as they become more conscious of the influence that rice agriculture has on the environment. This includes rice that is produced using techniques that lower greenhouse gas emissions and safeguard regional ecosystems, as well as rice that is farmed with less water and fertilizer. Generally, the most recent market trends for indica rice show a rising demand for premium quality, sustainability, and technologically driven innovation.

Segmentation

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• By Type Analysis

According to type, the market can be segmented into Translucent Rice and Opaque Rice

• By Application Analysis

Based on application, the market can be divided into Direct Edible and Deep Processing

Driving Factors

"Increasing Need from Emerging Markets is Growing the Sector for the Rice "

Indica rice is a well-liked staple food in many developing nations, particularly in South and Southeast Asia, where the population is growing quickly. In these areas, the demand for rice, notably indica (long-shaped rice), is rising as a result of increased earnings and urbanization. The market is expanding as a result of the expanding middle class in emerging nations, which are also prepared to pay a premium for specialty and high-quality rice types.

"Technological Advances in Rice Processing are Increasing the Yield and Quality of the Rice"

The yield and quality of the rice are rising as a result of technological developments in the milling and polishing of rice. Due to this, it is now simpler and more affordable to produce huge amounts of high-quality Indica (long-shaped rice), which is what is driving the market's expansion. Additionally, by enhancing its appearance, texture, and flavor, these technological developments are making Indica rice more alluring to customers.

Restraining Factors

"Presence of Alternative Grains Might Hinder the Market Growth"

The rising competition from other varieties of rice and other staple foods is one restraint on the indica (long-shaped rice) market growth. Consumers are discovering new grains such as quinoa, millet, and barley that are similarly nutritious and have unique textures and flavors as they grow more health-conscious. Also, some consumers have stopped eating rice altogether as a result of the increased popularity of low-carbohydrate diets. These elements might prevent the market for indica from expanding as customers turn to other grains and foods that better fit their dietary preferences and wellness objectives.

Regional Insights

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"Large Population and High Level of Consumption are Propelling the Regional Market"

Several of the most populated nations in the world, notably China, India, and Indonesia, are found in the Asia Pacific region. The demand for food, notably indica rice, rises as the region's population expands. In many Asian nations, where it is consumed in huge quantities, rice makes up a significant portion of the daily diet. Due to the region's high rate of consumption, indica rice is in great demand. With plenty of water supplies, warm temperatures, and fertile soils, indica rice may be grown in many Asian nations. In order to fulfill the rising demand, this enables high yields and stable crop quality. As a whole, these factors have caused Asia Pacific to dominate the indica (long-shaped rice) market share, and this tendency is expected to continue in the future as the demand for rice continues to grow in the region.

Key Industry Players

"Key Players Focus on Expanding into New Markets to Grow their Sales and Clientele "

Companies that produce indica (long-shaped rice) are entering new markets in an effort to grow their clientele and sales. In order to meet the rising demand for specialty rice and health-conscious cuisine, they are focusing on developing markets in places including North America, Europe, and Africa. To set themselves apart from rivals and build brand recognition, businesses are spending on marketing and branding tactics. They are promoting the advantages and quality of the products through social media and other digital platforms to a larger audience.

List of Market Players Profiled

• Doguet’S Rice (U.S.)
• Randall Organic (U.S.)
• Sanjeevani Organics (India)
• Riceselect (U.S.)
• Texas Best Organics (U.S.)
• STC Group (Saudi Arabia)
• Yinchuan (China)
• Urmatt (Thailand)

Report Coverage

This report covers the indica (long-shaped rice) market. The CAGR expected to be in during the forecast period, and also the USD value in 2021 and what it is expected to be in 2028. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.