Mounted Reach Mower Market Size, Share, Growth, Global Industry Analysis By Type (Flail Mower, and Boom Mower) By Application (Municipal and Road Maintenance, Agriculture, and Forestry, Others), and Covid-19 Impact, Latest Trends, Regional Insights, and Forecast from 2024 To 2031

Updated On: 08 April 2024

MOUNTED REACH MOWER MARKET REPORT OVERVIEW

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The global mounted reach mower market size was estimated at USD 382.00 million in 2021 and is projected to reach USD 634.17 million by 2031, exhibiting a CAGR of 5.20% during the forecast period.

A mower is a machine mainly used for harvesting crops in agriculture. It is used for cutting grass and forage crops at the desired length and consists of more than one revolving blade. The blades can be operated manually, with a battery, or with a plug-in electric motor. It offers increased efficiency and maximum results. The rising demand for lawn equipment, and the development of golf courses is expected to drive the mounted reach mower market.

The increasing automation process and usage of automation machines in the agriculture sector are expected to drive the market forward. It has various features such as self-charging, low noise, durability, and sensors. The changing mowing technology allows manufacturers to introduce eco-friendly products. These mounted reach mowers give significant results in the case of turf and Co2 emission.

COVID-19 Impact: Labor Shortage and Stringent Lockdown Restrictions to Hinder Industry Growth

There has been a labor shortage in the industry due to lockdown restrictions. There was a decrease in sales of the product due to supply chain disruption and transportation restrictions. The pandemic has impacted heavy equipment manufacturers to shut down factories temporarily. The impact on the production schedule, flow of raw material, and supply-demand from consumers. The delivery of the product and shut down of training centers was the challenge faced by manufacturers. Severe regulation measures imposed by governments around the world, and preventive steps to reduce the impact of incidence have resulted in a significant constraint on transportation, putting a damper on global influence.

LATEST TRENDS

"Technological Advancement to Foster Market Growth"

The introduction of IoT and machine learning (ML) technologies for improving mower performance is expected to fuel market growth. The advancement in battery technology led to the launch of battery-powered mowers that are easy to use and eco-friendly. Manufacturers are introducing new and updated technologies to mowers and expanding their product portfolio to attract consumers. Developments in the field of AI paved the way for robust equipment design.  Moreover, government initiatives to promote eco-friendly and sustainable products are expected to drive the market. For example, in January 2019, iRobot launched a robotic mower, the Terra Robot Mower, with the latest mapping and navigation technologies.

MOUNTED REACH MOWER MARKET SEGMENTATION

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• By Type Analysis

By type, the market is segmented into traditional flail mower and boom mower.

Flail mower is expected to be the leading segment because of its increasing usage in agriculture. It is cost-effective compared to mounted reach mowers. Its adoption in transit and commercial buildings is expected to boost its demand rapidly. These factors may propel industry growth. 

• By Application Analysis

Based on application, it is categorized into municipal and road maintenance, agriculture, and forestry, Others

The agriculture segment may lead the market growth because of the wide range of applications. The increasing demand for advanced features in traditional mowers is expected to bolster market progress. The incorporation of multiple blades is expected to fuel product demand in the agriculture sector. These factors may fuel mounted reach mower market development. 

DRIVING FACTORS

"Increasing Demand for Battery-Powered Mower to Enhance Market Expansion"

Battery-powered mounted reach mowers are autonomous objects which are a convenient way to cut grass. It is easy, convenient, cost-efficient, and provides labor optimization. It sets a border around the area within which the product performs the task in the allotted space. The introduction of technology and development is anticipated to act as a significant driver of the market. Moreover, the industry in developing economies is expanding, as manufacturers have introduced innovative products. This factor is projected to help the mounted reach mower market growth.

"Increasing Adoption for Landscaping Activities to Stimulate Growth "

The rising demand for landscaping from the commercial and residential sectors is expected to drive the market. Landscaping adds a resale value to the building and gives an aesthetic feel to the properties. Furthermore, manufacturers invest in product development such as quality, high-end features, and advanced technology. Gardening has become one of the most preferred leisure activities during the pandemic. The growing demand for gardens and lawns is expected to drive mounted reach mowers’ demand. Increasing sales of new homes drive the market for the product. India and China are anticipated to observe growth in the construction industry.

RESTRAINING FACTORS

"Stringent Regulations and Environmental Concerns to Impede Market Growth"

There are various applications in which mowers are used, such as in crop fields, where the mower can't work if the ground is not on a plane surface. Mowing cannot be done on wet terrain, as there are chances of sliding. Moreover, these mowers work on gas-powered engines, which leads to air pollution. The U.S. Environmental Protection Agency has established stringent regulations to reduce emissions and cut fuel consumption.

MOUNTED REACH MOWER MARKET REGIONAL INSIGHTS

"Rising Per-capita Income and Emergence of Several Manufacturers to Fuel Industry Development in Asia-Pacific"

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North America is expected to dominate the mounted reach mower market share. The U.S. leads the region's market demand, followed by Canada. Technological advancements, greater replacements for digitization, advancements in automation, and the economic feasibility of machinery are predicted to stimulate demand in these countries. The popularity of lawns in the region to provide creative and pleasing lawns and gardens is one of the major factors driving the region's growth. The market growth is expected due to the rising adoption of robotic lawn mowers in countries like the U.K. and Netherlands.

Europe is the second-largest market shareholder for the mounted reach mower market. People stay in independent residential spaces and are involved in creating lawns in their households. Thus, the lawn care industry is already developed in the region, but owing to the different advantages of robotic lawnmowers over conventional lawnmowers, the penetration for the same is expected to grow further, which will lead to higher growth of the market during the forecast period.

KEY INDUSTRY PLAYERS

"Manufacturers Focus on R&D Activities to Strengthen their Market Position"

The market is fragmented, with competing players holding a majority of the market share. Manufacturers adopt several strategies such as partnerships, product innovation, acquisitions, and mergers. Manufacturers invest heavily in the advancement of operations and technology. Easy process while mowing is expected to drive the efficiency of mounted reach mowers. The demand is growing due to low fuel consumption, low noise, and air emission. These companies should be able to further expand their market domination due to investments, R&D activities, innovations, expansions, and product portfolios.

List of Market Players Profiled

• Alamo Group (U.S.)
• SaMASZ (Poland)
• Diamond Mower (U.S.)
• FERRI (Italy)
• Seppi M.Company (Italy)
• Rasco (Croatia)
• Atmax Equipment Co. (U.S.)
• Sanyo KiKi (Japan)
• US Mower (U.S.)
• Trackless Vehicles Ltd (Canada)
• Takakita Co., Ltd (Japan)
• GreenTec A/S (Denmark)
• Wessex (U.K.)

INDUSTRY DEVELOPMENT

September 2020: DR Power Equipment, a USA-based subsidiary of Generac Holdings Inc., a manufacturer of professional-grade, outdoor power equipment including an extensive line of gas and battery-powered products, acquired Mean Green Products, LLC for an undisclosed amount. This acquisition is expected to complement DR power equipment's battery-powered core products and strategically push them to incorporate and build new battery-powered solutions. 

REPORT COVERAGE

This report covers the entire scope of the market research for the mounted reach mower. The report's market estimations are based on extensive secondary research, primary interviews, and in-house expert reviews. These market estimations were derived by analyzing the impact of different social, political, and economic factors and current market dynamics on the growth of the mounted reach mower industry.