Natural and Organic Tampons Market Size, Share, Growth, and Industry Analysis by Type (Regular: 6-9g, Super: 9-12g, Super Plus: 12-15g‎), by Application (Below 18 Ages, 18-30 Ages, Above 30 Ages), and Regional Insights and Forecast to 2031

Updated On: 29 April 2024

NATURAL AND ORGANIC TAMPONS MARKET REPORT OVERVIEW

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The global natural and organic tampons market size was USD 815.4 million in 2021 and will touch USD 1320.2 million by 2028, exhibiting a CAGR of 7.0% during the forecast period.

Organic cotton tampons are feminine hygiene products made from 100% organic cotton. Organic tampons are made from organic cottons that were grown without insecticides or pesticides. These are also free from chemical fragrances or dyes. The applicator is made of biodegradable or renewable content. There are many notable innovations in organic and natural tampons, which are preferred mostly by women as they are made up of natural, renewable materials that are biodegradable. Women increasingly prefer tampons to sanitary napkins as the chances of spillage and leakage during menstruation is minimal while using tampons. Many vendors in the market are taking marketing and advertising initiatives to educate women on the advantages and use of tampons, which will eventually increase the awareness of these products. Working women tend to have a higher awareness about the benefits of various tampon products and also tend to be more ecologically conscious, leading to a growing demand from the organic and natural tampons market. 

New product launches focusing on absorbency levels, ease of use, and natural contents reflect changing consumer preferences and the need for sustainable menstrual products among the occurrence of infections in the urinary tract and evolving lifestyles. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

COVID-19 Impact: Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

"Use Of Innovative Products To Boost The Market Growth "

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

NATURAL AND ORGANIC TAMPONS MARKET SEGMENTATION

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By Type Analysis

According to type, the market can be segmented into regular: 6-9g, super: 9-12g, super plus: 12-15g‎

Regular: 6-9g will capture the maximum market share through forecast period.  

• Regular: 6-9g: Regular tampons have an absorbency range of 6–9 grams, making them suitable for average flow days.

• Super: 9-12g: Super tampons can hold between 9–12 grams of menstrual fluid, serving best for heavier flow days. 

• Super plus: 12-15g‎: Super plus tampons have a higher absorbency range of 12–15 grams, making them ideal for the heaviest flow days. 

By Application Analysis

According to application, the market can be segmented into below 18 ages, 18-30 ages, above 30 ages

Natural and organic tampons market players cover segment as below 18 ages will dominate the market share during forecast period.

• Below 18 ages: Below 18 ages includes teenage girls who just started menstruating.

• 18-30 ages: 18-30 ages involves women in their reproductive years. Tampon sizes are based as per their menstrual flow, customer liking and lifestyle.

• Above 30 ages: Above 30 ages women experience changes in their menstrual flow due to hormonal instabilities, motherhood, and menopause.

DRIVING FACTORS

"Rise in Awareness About Health & Hygiene To Boost The Market Growth"

Rise in awareness about menstrual hygiene will increase the demand for organic tampons in future. Changes in lifestyle and rise in awareness about the harmful effects of toxic, chemical-based conventional tampons is increasing the usage of organic tampons among women. The growing number of women in the personnel along with rising disposable income has permitted women to invest in hygiene products, including organic tampons.

"Technological Advancement and Innovation To Upsurge The Market"

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the natural and organic tampons market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Manufacturers are investing in research and development to improve product performance, enhance sustainability and develop innovative variants.

RESTRAINING FACTOR

"High Price To Hamper The Market Growth"

Organic and natural tampons are often priced higher than conventional tampons due to the use of premium quality materials. This can discourage price-sensitive consumers from changing to organic option. Technical difficulties will reduce the industry revenue.

NATURAL AND ORGANIC TAMPONS MARKET REGIONAL INSIGHTS

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"Asia Pacific to Dominate the Region Due To High Awareness About Feminine Hygiene Products"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa. 

Asia Pacific is further expected to witness growth in the natural and organic tampons market share. The region is dominating the market due to high awareness about feminine hygiene products. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

"Key Players Focus On Partnerships To Gain Competitive Advantage"

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

List Of Market Players Profiled

• Bodywise (U.K.)
• Seventh Generation (U.S.)
• Maxim Hygiene (U.S.)
• The Honest Company (U.S.)
• MedAltus (U.S.)

INDUSTRIAL DEVELOPMENT

November 2022:  Seventh Generation announced today a commitment to phase out all large format liquid laundry detergent bottles from its product lineup by 2030 and transition all laundry products to concentrated formats.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.