Online Survey Software Market Size, Share, Growth, And Industry Analysis, By Type (Individual Grade, Enterprise Grade), By Application (Education and Public Sector, Automotive, Airline, and Travel, BFSI, Retail, Medical and Media, Other), Regional Insights, and Forecast To 2031

Updated On: 06 May 2024

Online Survey Software Market Report Overview

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global online survey software market size was USD 1361 million in 2020 and market is projected to touch 6375.82 Million by 2031, exhibiting a CAGR of 15.0 % during the forecast period.

Online survey software refers to digital tools or platforms that enable individuals or organizations to create, distribute, and analyze surveys over the Internet. These software solutions provide a convenient and efficient way to collect data and feedback from respondents for various purposes such as market research, customer satisfaction surveys, employee feedback, and academic studies. The Online Survey Software Market was affected by the pandemic but in a positive way as working from home influenced the demand for the Online Survey Software market.

Recently, the market has attracted several new consumers. The market has seen the emergence of several new players, both startups and established companies, offering online survey software with unique features and functionalities. These competitors focus on aspects such as advanced analytics, automation, mobile optimization, and integrations with other tools. 

COVID-19 Impact: Market Growth Faced Boom Due to a Rise in Digital Facilities During the Pandemic

There was not a single sector that was unaffected by COVID-19. The Online Survey Software Market was affected as well. The COVID-19 pandemic did affect Online Survey Software but in a favorable way. With restrictions on in-person interactions and the shift to remote work, organizations have turned to online survey software as a reliable and efficient method for collecting data remotely. Online surveys have become a valuable tool for businesses, researchers, and institutions to gather insights from customers, employees, and other stakeholders without the need for face-to-face interactions. As a consequence, there was a rise in demand as well during the pandemic. 

Latest Trends

"Advancement in the market is done to get the advantage of Better Results "

The online survey software market is as dynamic as any other market. In the market, there is everyday development to add more benefits to it. Recently, artificial intelligence (AI) is being incorporated into online survey software to enhance various aspects of the survey process. AI-powered features include intelligent survey logic, automated data analysis, sentiment analysis, and text analytics. These capabilities enable faster and more accurate insights from survey responses, reducing manual effort and improving data quality. Technological advancements bring in the benefit of better efficiency. Along with it, this recent development attracts more investments in the market as well. 

Online Survey Software Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Individual grade & enterprise grade.

 In terms of services, Enterprise grade is the largest segment, as it holds the maximum share of the market.

•  By Application Analysis

Based on application, the market can be divided into Education and Public Sector, Automotive, Airline and Travel, BFSI, Retail, Medical, and Media, & Others.

Driving Factors

"Internet Accessibility Has Increased the demand in the Market "

The internet access being widely available, online survey software enables organizations to reach a broader audience geographically and demographically. Surveys can be distributed to respondents across different regions, time zones, and devices. Online survey software offers robust analytics and reporting features that provide in-depth insights into survey results. Users can analyze and visualize data, generate reports, and extract meaningful insights. This accessibility allows businesses to collect feedback from diverse target groups, including customers, employees, and stakeholders. Online Survey Software is easily available in the market and gives productive results as well this has led to a positive impact on the Online Survey Software Market growth. 

"The Rising Significance of Data-Driven Insights Influences the Demand in the market"

The Online Survey Software Market has witnessed massive growth because of several factors but the prime factor promoting the Online Survey Software Market growth involves the rising demand for data-driven insights. Organizations of all sizes and industries are increasingly recognizing the value of data-driven decision-making. Online survey software enables businesses to collect data and feedback from their target audience quickly and efficiently. This data can be analyzed to derive insights and inform strategic decisions, such as product improvements, market research, customer satisfaction, and employee feedback. This is why the rising pace of development that comes with using Online Survey Software provides increases the demand in the market. 

Restraining Factors

"Security Concerns in the Market have led to a Declining Trend in the market   "

Whenever it comes to providing information online everyone fears that they are inviting security issues. The collection and storage of personal data through online surveys raise concerns about data privacy and security. Organizations need to ensure compliance with relevant data protection regulations and reassure respondents that their data will be handled securely. Failure to address these concerns can lead to reduced trust and participation. As a consequence, there will be a declining trend in the Online Survey Software market. 

Online Survey Software Market Regional Insights

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"North-America Region Dominates the Market Due to the Increasing Significance of Market Research"

The North America-Pacific region holds the dominant Online Survey Software Market share in the global market. This is because of various factors. One of the primary factors is the rising significance of market research in this region. This region has adopted the trend of E-commerce earlier than other regions and hence it is the dominating region of the market. This region has been a leading market for online survey software due to its high concentration of businesses, technological advancements, and early adoption of digital solutions. The services that it provides also encourage investments in the Online Survey Software market in this region. Also, industries and offices of this region are inclined to it because of the several analytical benefits it comes with. 

 Key Industry Players

"Key Players Focus On Innovations and Collaborations "

The key players have noted the significance of market research and therefore they have started working on the development of Online Survey Software that can be used easily for several purposes. Key players in the online survey software market focus on providing robust analytics and reporting capabilities. They offer advanced data analysis tools, visualization options, and customizable reports to help users gain valuable insights from survey data. Hence, they work the innovations along with collaborations to produce high-purity copper powder on a large scale.    

List of Market Players Profiled

• Qualtrics
• QuestionPro
• SurveyMonkey
• SoGoSurvey
• Zoho
• SmartSurvey
• Campaign Monitor
• SurveyGizmo
• Snap Surveys
• Formstack
• Typeform
• KeySurvey
• Voxco
• Zonka Feedback
• Changsha WJX

Report Coverage

The report brings together extensive research on the qualitative and quantitative factors affecting the market. It gives an overall macro and micro view of the online reputation service industry. This research profiles a report with extensive studies on the online reputation management services market that describe the firms affecting the forecasting period. Detailed studies also offer a comprehensive analysis by inspecting factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc.

Furthermore, the post-COVID-19 pandemic’s effect on international market restrictions and a deep understanding of how the industry will recover and strategies are also stated in the report. Finally, the competitive landscape has also been examined in detail to provide clarification of the competitive landscape.