Potted Herbs Market Size, Share, Growth, and Industry Analysis by Type (Basil, bay laurel, chervil, chives, mint, thyme, and, other) By Application (Culinary, medicinal, and, aromatic) Regional Forecast From 2024 To 2031

Updated On: 29 April 2024

POTTED HERBS MARKET REPORT OVERVIEW 

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The global potted herbs market size grew substantially in 2021, as per our research, the market is projected to gain notable gains by 2031.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Herbs that are grown in a pot are called as potted herbs. Herbs are shrubs and can very easily be grown in containers such as pots. Some of the most commonly grown herbs include basil, parsley, Greek oregano, rosemary, and tulsi.

After the pandemic people are becoming more inclined towards developing their immune system. Using herbs can help in doing so. This is considered as the latest trend in the market.

Increasing interest of people towards gardening, usage of potted herbs as medicines and in culinary dishes is having a positive effect on the market. All the above-mentioned factors have accelerated the growth of potted herbs market share.

COVID-19 impact: Growing Interest of People Towards Gardening During Pandemic Increased Market Growth

The outbreak of COVID-19 pandemic led to the shutdown of all the industries. In order to control the spreading of coronavirus corporate offices also ordered their employees to work from home. As a result, people got a lot of free time during the period of pandemic.

With an increase in their free time many people cultivated hobbies like gardening.  Gardening can be performed very conveniently at homes with whatever is available. Growing herbs is also a very simple procedure. Some people purchased planted pots from nurseries. Therefore, people’s interest towards gardening increased during pandemic. This increased the potted herbs market share during the pandemic.

LATEST TRENDS

"Rising Awareness of People About Health Benefits Provided by Herbs to Increase Market Growth"

Including herbs in our daily diet can be very beneficial to our health. Herbs are very nutritious and contain medicinal value in them. Post pandemic the number of people consuming them has increased as herbs are very effective in boosting the immune system of human beings.

The rising awareness of people regarding the various health benefits provided by potted herbs is going to bring many lucrative growth opportunities to the market. Consuming herbs can help in preventing heart diseases, diabetes, and also cancer. These herbs have anti-inflammatory and anti-tumor properties due to which they help in effectively managing blood clots. They reduce the blood sugar level. Some herbs also help in improving the gut health by aiding in digestion. All the health benefits provided by herbs is increasing the demand for potted herbs. This is considered as the latest trend in the market.

POTTED HERBS MARKET SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Basil, bay laurel, chervil, chives, mint, thyme, and, other. The basil segment is anticipated to dominate the market during the forecast period.

• By Application:

Classification based on application into the following segment:

Culinary, medicinal, and, aromatic. The culinary segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Usage of Fresh Herbs in Culinary Preparations to Accelerate Market Growth"

Apart from providing several health benefits, potted and fresh herbs are excellent flavoring agents. They help in the enhancing the flavor of the dish they’re added into. Therefore, many people add potted herbs into their culinary preparation to increase the taste and flavor of their foods.

Even restaurants add certain herbs into their dishes and drinks not only to increase the flavor but also to garnish the food item. Some of the potted herbs that are widely used in cooking include mint, coriander, fenugreek, chives, parsley, basil, thyme, and many more. These herbs are aromatic, and fragrant. Many of these herbs are also used for creating scents and perfumes. All of these factors are propelling the market growth and development.

"Incorporation of Potted Herbs into Medicine to Propel Market Growth "

A recent trend that is being witnessed in the potted herbs market is the incorporation of these herbs into the preparation of medicine as they help in fighting against any kind of pathogens. These herbs form the basis of ayurveda an ancient medicine technique that evolved in India.  

Apart from being used in medicine and culinary dishes herbs are being used as flavors in drinks, beverages, snacks, soaps, and even toothpastes. Organic potted herbs have  higher demand compared to the normal ones. Consumer preference towards buying potted herbs in nurseries and supermarkets has also increased. Hybrids of these herbs are also now available in the market. These are costlier compared to the normal potted herbs. Growing popularity of freshly packaged herbs, and their use in cross-cultural cuisine is fueling the market growth.

RESTRAINING FACTOR

"Difficulty in Growing Herbs Due to Climate Variations to Bring Down Market Growth"

Most of the herbs are shrubs. These are highly sensitive and require maximum care. Growing herbs in a pot can be a challenging task as these herbs are very easily affected by the most minute change in climatic conditions.

When herbs are being grown on a large scale they are affected by factors like drought, floods, and rains. In order to grow herbs, seeds of those respective herb must be purchased. Due to the mismatch in demand and supply, the rates of these seeds keep on fluctuating. All of these factors are deteriorating the market growth.

POTTED HERBS MARKET REGIONAL INSIGHTS

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"Asia Pacific to Dominate Market During Forecast Period "

Asia Pacific is considered to be the largest shareholder of the market during the forecast period. Certain factors have favored the growth of the market in this region. They include high volumes of pooted herbs being sold and purchased by people in this region.  Many people here are inclined towards gardening. This has increased the demand for pooted herbs.

Growing awareness of people about the benefits of using herbs has also propelled the market growth. Many restaurants make use of herbs in their dishes. Growing herbs in pots is a very simple process as compared to growing other plants. All of these factors have led to the development of market in Asia Pacific.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Spisa Group (Scandinavia)
• Vitacress (U.K.)
• Van Vugt Kruiden (Netherlands)
• Rocket Farms (U.S.)
• Culinary Herb Company U.K.)
• Edible Garden (U.S.)
• Kitchen Gardens (U.S.)
• Nomad Foods (U.K.)
• Pacific Botanicals (U.S.)
• Shenandoah Growers, Inc. (U.S.)
• Langmead Herbs (U.K.)
• Organic Herb Trading Company (China)
• Al-Hanin Herbs (Malaysia)
• Freeman Herbs (Canada)
• The Garden Factory (U.S.)
• The Terracotta Herbs Kit (U.S.)
• Superb Herb (Aukland)
• Infinite Herbs (U.S.)
• Lincolnshire Herbs (U.K.)
• Country Herbs (U.K.)
• Hooks Green Herbs (U.K.)
• Park Seed (U.S.)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations.